Marketing Tactics

Springfield, N.J. -- Luxury watch maker Tag Heuer opened its second North American flagship boutique, an 800-sq.-ft. space in Aventura Mall, Aventura, Fla.

The store is designed as a "lifestyle lounge" and is adorned with Tag Heuer accessories that range from vintage stainless steel cufflinks to the brand's technologically advanced eyewear and communication devices.

SAN FRANCISCO — In an effort to help the thousands of troops returning home from serving overseas, Banana Republic has announced “Our Duty to You,” a program created to help military personnel prepare for their next professional opportunities. 

WOONSOCKET, R.I. — CVS/pharmacy's ExtraCare Rewards program now enables ExtraCare cardholders to send their quarterly ExtraBucks Rewards to their ExtraCare cards, eliminating the need for shoppers to carry paper rewards into their local CVS/pharmacy.

New York City -- ShopperTrak reported Monday that national retail sales, when compared with the same period last year, rose 3.5% during November and December, while foot traffic decreased 3.1%.

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

By Jill Puleri, [email protected]

The recently concluded holiday season was a happy one for most retailers, thanks in part to a recovering economy, heightened consumer confidence and no debilitating weekend snowstorms.

Oh, and wide acceptance of technology gadgets and experiences may have helped a bit, too.

Target may have wanted to draw attention to its Shops at Target program at its media event in New York last week, the press in attendance appeared to be interested in one thing -- Apple.

Though the Target executives present did their best to steer questions toward the topic at hand, they failed to keep reporters from asking about the retailer's partnership with Apple. The persistent reporters, as is required by such a career path, kept at it and did manage to get a few snippets of information from the tight-lipped folks at Target.

Target may have wanted to draw attention to its Shops at Target program at its media event in New York last week, the press in attendance appeared to be interested in one thing -- Apple.

Though the Target executives present did their best to steer questions toward the topic at hand, they failed to keep reporters from asking about the retailer's partnership with Apple. The persistent reporters, as is required by such a career path, kept at it and did manage to get a few snippets of information from the tight-lipped folks at Target.