Marketing Tactics

BENTONVILLE, Ark. — Sam's Club has expanded its Simply Right brand to include a line of quality and affordable vitamins, the retailer announced.

Sam's Club said its brand, which replaces its Member's Mark line, features refined packaging and vitamins that are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills, Sam's Club said. The line includes triple strength fish oil, Co Q-10 softgels, glucosamine HCl and vitamin D3.

Usually Walmart is the retailer promoting the midnight release of some hot Hollywood title, but early next month Target is taking a run at the new release strategy with the release of The Twilight Saga: Breaking Dawn – Part 1.

Fashion phenom or design darling. Whatever you call Jason Wu, he’s got a new line coming to Target Feb. 5 that could be a big deal on several levels.

New York City -- Starbucks Coffee Co. plans to sell beer, wine and more upscale food, including hot flatbreads and small plates, in a small number of its locations in Atlanta and Southern California by the end of this. The company previously announced the same plans for about half a dozen stores in Chicago.

Currently, five stores in the Seattle area and one in Portland, Oregon, now feature the extended offerings.

SAN FRANCISCO — Williams-Sonoma has announced that Mary Ann Casati and Lorraine Twohill have been elected to its board of directors.

“We are excited to have Mary Ann and Lorraine join our board,” said Adrian Bellamy, chairman of the board of directors of Williams-Sonoma Inc. “These two individuals each bring a unique perspective and expertise that we believe will help shape the success of our company.”

By Jim Singer and Mark Langsfeld, [email protected], [email protected]

Want to read something scary? Here’s an excerpt of a review on Quiznos posted on a popular restaurant review site:

SAN FRANCISCO — Gap Inc. has announced that Tom Wyatt, president of its Old Navy brand, has resigned in order to take a position at another company outside of the apparel retail business, effective Feb. 3. The company has named two senior executives at Old Navy to lead the division, reporting to Gap Inc. chairman and CEO Glenn Murphy, while a formal search for a new brand president is under way.

Norwell, Mass. -- Bluestone Energy Services has helped The Stop & Shop Supermarket Company substantially reduce energy consumption in hundreds of store locations and warehouses, enabling the supermarket operator to meet aggressive sustainability goals, cut costs, and receive over $4 million in utility incentives.