Marketing Tactics

Los Angeles -- SkuLoop, a retail solution provider offering a suite of tools that allows retailers and brands to build their own digital promotions, announced that veteran fashion executive Trent MacLean has joined its board of advisors. He previously served as president and COO of 7 for all Mankind and Paige Denim, and prior to that as president of Liz Claiborne Casual Sportswear and president of Liz Claiborne Canada.

For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall. Effective Feb. 1, customers began entering the Where Is the Love? sweepstakes by finding and scanning love-themed QR codes hidden throughout participating GGP malls.

New York City -- The nation’s apparel retailers reported mixed results for January as shoppers remain cautious about spending in the uncertain economy.

“It was as tough month as retailers battled holiday hangover, lack of incentive to shop and mild winter that killed outerwear clearance," said Ken Perkins, president of RetailMetrics Inc., in a Reuters report.

As the first month of the year, January accounts for only 20% November-January sales, and 7% of annual sales, according to RetailMetrics.

Washington, D.C. -- The Bloomberg Consumer Comfort Index revealed Thursday that consumer confidence in the U.S. climbed for the second week in a row, suggesting rising optimism about economic issues.

The Index rose to minus 44.8 in the period to Jan. 29 from minus 46.4 the previous week. A measure of Americans’ view of the state of economy climbed to the highest since June, according to the report.

Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.

PORTLAND, Ore. — Fred Meyer's jewelry retail subsidiaries, Fred Meyer Jewelers and Littman Jewelers, which make up the third-largest fine jewelry retailer in the United States, have announced the launch of the Fredmeyerjewelers.com and Littmanjewelers.com mobile websites, optimized for mobile devices including iPhone and Android smartphones.

Portland, Ore. -- Fred Meyer Jewelers, the nation’s third-largest fine jewelry retailer, announced the launch of mobile websites for its namesake and Littman Jewelers brand. The sites are optimized for mobile devices including iPhone and Android smartphones.

Fred Meyer Jewelers has partnered with Moovweb to create the mobile enabled websites. The mobile websites serve as a complement to the regular sites with functional ecommerce capability.

Redmond, Wash. -- PlayNetwork on Wednesday announced a partnership with restaurant and entertainment chain Dick's Last Resort, to provide original video, social engagement and custom music programs.

PlayNetwork said it is producing "Dick's TV," which features a lineup of original programming and product promotions.