Fred Meyer jewelry division goes mobile

PORTLAND, Ore. — Fred Meyer's jewelry retail subsidiaries, Fred Meyer Jewelers and Littman Jewelers, which make up the third-largest fine jewelry retailer in the United States, have announced the launch of the Fredmeyerjewelers.com and Littmanjewelers.com mobile websites, optimized for mobile devices including iPhone and Android smartphones.

Developer Moovweb developed the mobile enabled sites for Fred Meyer toserve as a complement to the regular sites with functional e-commerce capability, according to the company. They have been designed to provide a robust shopping experience, including access to the company's expansive jewelry assortment alongside options to purchase gift cards, access to a wish list and locating the nearest store.

"Fred Meyer Jewelers is committed to giving our Customers the ability to easily shop how and when they want. Our new mobile site puts the power into the hands of our on-the-go customers whether they want to buy online, find a store or are looking for detailed product information. Fred Meyer Jewelers is very excited to expand into the mobile channel to better address the needs of our increasing mobile audience," says Kirsten Darrow, VP marketing and e-commerce at Fred Meyer Jewelers.

In celebration of the launch, Fred Meyer Jewelers and Littman Jewelers are offering free two-day shipping on all orders through Feb. 14.