Marketing Tactics

New York City -- The popular television talk show host and comedian Ellen DeGeneres said she was “proud and happy” that J.C. Penney remained committed to her after One Million Moms asked the retailer to dump her as a spokesperson because she is gay.

The group, a division of the conservative American Family Association, warned they would boycott J.C. Penney stores if the chain did not go along with their request.

DeGeneres addressed the issue on Tuesday at the taping of her television show. The show will air on Wednesday.

New York City -- Target Corp.’s launch of its latest limited edition collection, by designer Jason Wu, went off relatively problem-free compared with its Missoni launch last fall.

Mississauga, Ontario -- Wal-Mart Stores isn’t about to let the grass grow under its feet in Canada. The discounter plans to spend about $753 million this fiscal year to expand its store presence in Canada, before rival Target Corp. begins its push in the country.

There has been a lot of chatter in our industry circles — really, everywhere — about the recent big announcement from J.C. Penney CEO Ron Johnson regarding the iconic brand’s plans for the future. Anyone who’s visited a J.C. Penney lately — present company included — can see the brand needs to make some changes. They’ve been losing traction to competitors like Target and Kohl’s in recent years, and, in my opinion, have had some trouble defining themselves in a fairly crowded and competitive segment. Similar to the issues facing Sears, J.C.

New York — J.C. Penney Co. on Friday said it fully backs its partnership with the popular television star and comedian Ellen DeGeneres. Its support comes after One Million Moms, an extension of the conservative American Family Association group, asked the retailer to dump DeGeneres as a spokeswoman because she is a lesbian.

By Jeff Weidauer, [email protected]

Reston, Va.  -- Online retail spending reached $49.7 billion for the fourth quarter, up 14% over a year ago, according to comScore.  It was the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13%  increase from 2010.

Chain Store Age’s 48th annual SPECS Conference will be held March 4-7, at the Gaylord Palms Resort in Kissimmee, Fla. The industry’s premier retail store development and facilities event, SPECS combines a targeted and comprehensive educational program with a dynamic exhibit floor.

For more information and to register for the event, click here.

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