Marketing Tactics

Arlington, Va. -- A new study released by the Consumer Electronics Association found that more consumers are using their mobile devices for online transactions.

The "Mobile Commerce -- Reinventing the Way Consumers Shop" study found that 37% of mobile device owners are engaging in some form of commerce from their device. This could mean making a purchase, redeeming a coupon or gift card or searching for a coupon.

Target will forever be associated with the weirdest Daytona 500 ever after the car it sponsors was mysteriously involved in a single car accident that caused a huge on-track fire and a two-hour delay that caused the already rained-delayed race to finish after midnight on Monday.

Los Angeles -- More than 51% of consumers plan to spend the same amount of money in 2012 as in the previous year, according to a 2012 Shopping Outlook survey conducted by PriceGrabber, a part of Experian.

While more than half of the survey respondents plan to spend the same amount of money as they did last year, 21% indicated they plan to spend more, and 28% plan to spend less.

Salisbury, N.C. -- Bottom Dollar Food announced plans to open eight additional stores in New Jersey. The expansion will more than double the number of Bottom Dollar Food stores in the Garden State, with the first two stores opening March 2.

"We have been pleased with customer reaction to our current five stores in New Jersey and we are very excited to continue serving customers at our additional locations in the market," said Bottom Dollar Food president Meg Ham.

New York City -- Bloomingdale’s said Monday it has launched a new customer loyalty program called Loyallist in all U.S. retail locations and online. 

GRAND RAPIDS, Mich. — Two Feeding America food banks and a Macomb County, Mich., resident were named winners of Meijer's "Get Gifted" online holiday contest.

The retailer said it donated $10,000 to Gleaners Community Food Bank and Forgotten Harvest last week and named Vickie Spokes its grand prize winner of $10,000 in Meijer gift cards.

585 Boardriders, a new retail concept from Quiksilver Inc., is designed as the ultimate destination for surfers and those who aspire to the surf-inspired lifestyle. Housing clothes and accessories from the company’s various brands, including Roxy and DC, the 10,000-sq.-ft. store also stocks an extensive selection of boards and wetsuits.

BENSALEM, Pa. — Charming Shoppes is making it easier than ever for women to design and share their favorite looks. On the heels of the successful launch of their new fit and style technology, Fashion Genius, Lane Bryant and its sister brands Catherines, Fashion Bug and Sonsi have further enabled the customer's shopping experience by enabling women to build personalized outfits based on their Fashion Genius fit and style profile, share their outfit creations across their preferred social network and vote for their favorite customer created looks.