Marketing Tactics

SAN FRANCISCO — Gap Inc.'s fourth-quarter net income plummeted 40% on higher costs and aggressive discounting during the holiday selling season.

The company reported that net income for the quarter ended Jan. 28 was $218 million, compared with $365 million a year earlier. Sales dipped to $4.28 billion in the quarter, from $4.36 billion, matching Wall Street estimates.

NEW YORK — Men who want to mimic what they see on the pages of GQ will soon be able to do so simply by shopping at Gap. The retailer is partnering with the magazine to bring limited-collections from GQ's “Best New Menswear Designers in America” to select Gap stores and Gap.com. The designers will be featured in the April 2012 issue of GQ. 

The “Best New Menswear Designers in America” selected by GQ are:

There’s a lot going this week at the Daytona, Fla., area Walmart stores as NASCAR gears up for the start of its season with the Daytona 500. Between special activities in store parking lots and promotions involving NASCAR merchandise, Walmart has effectively positioned itself as the one-stop destination for race fans. While the Daytona 500 is a big deal, it’s really just a warm up act for Walmart.

Wayne, N.J. – Babies “R” Us launched the Very Important Baby (V.I.B.) program, designed to allow parents an opportunity to earn a 10% bonus savings on baby essentials.

The complimentary V.I.B. card is much like a debit card and can be used toward purchases of any brand of diapers, wipes, formula and baby food at “R” Us stores nationwide. Every time money is loaded onto the card, Babies “R” Us will add 10% – up to $200 annually. 

Losing weight is a little like saving money. Consumers will always intend to do more of both, but then reality sets in and they tend to do neither. Retailers can count on that pattern holding true this year, which is good news because a recent study by the National Retail Federation shows those planning to save their tax refund is at an all time high.

MINNEAPOLIS  — Target overcame modest fourth-quarter sales growth to report profits that exceeded earnings guidance and also provided a better than expected outlook for 2012.

Dallas -- Fort Worth, Texas-based Trademark Property Co. announced the opening of Central Market’s first small prototype store at its Preston Oaks center. Located in the Preston Hollow neighborhood in Dallas, the 30,000 sq.-ft. store is the ninth location -- the fifth in Dallas-Fort Worth -- for the specialty grocer.

The agreement with H-E-B Central Market was originally announced by Trademark in May 2011 following strong interest from several potential tenants looking to move into the former Borders bookstore location.

News this week that Walmart acquired a majority stake in one of China’s fastest growing e-commerce companies positions Walmart to become a dominant multichannel player in China far faster than it ever would have on its own.