Marketing Tactics

SALISBURY, N.C. — Food Lion has launched its Hunger Has a Cure Campaign to support Feeding America's network of local food banks. The two-week campaign, which allows customers to donate in $1 or $3 increments at the register, runs through April 17. Customers may also donate any other amount of their choice.

BENTONVILLE, Ark. — Walmart has bolstered its Easter assortment, offering a number of popular holiday items at competitive price points. For example, the retailer is offering a five-pack of Cadbury Eggs for $2.78, Marshmallow Peeps for $1 each and Starburst Jellybeans for $1.88.

To build their Easter baskets, Walmart is offering customers green Easter grass for 28 cents, plastic Easter Eggs (10 ct.) for 50 cents and Easter buckets/baskets for 97 cents each. 

Loblaw Companies Limited has transformed the famed Maple Leaf Gardens in Toronto — an iconic Canadian landmark and former home of one of the most famous hockey arenas in North America — into the ultimate upscale supermarket destination. Massive in scope and ambition, the 85,000-sq.-ft. store more than lives up to its billing as “Toronto’s new crown jewel of food stores.”

PLEASANTON, Calif. — Safeway has partnered with the Go Green Initiative, an organization that supports environmental stewardship among schools, families, governments and businesses, to launch the first annual Go Green Glogster Earth Day contest.

Boston -- Amazon.com is America's most relevant retailer, followed by Target, according to Brodeur Partners’ Retail Relevance Top 10 ranking. The study asked shoppers to look at 21 of the nation's top retailers and select the "most" and "least" personally relevant retailer in four specific areas: practicality, values, sensory appeal and social appeal.

SAN FRANCISCO — Williams-Sonoma is reaching out to customers who want to be more hands on with their food with the launch of a Agrarian, a collection of products that focuses on the virtues of homegrown and homemade.

Deerfield, Ill. — Walgreens posted March sales of $6 billion, a decrease of 4.3%, compared with the same month in fiscal year 2011.

Amazon wasn’t always a threat to Walmart, but as the only retailer grows and offers more of the same products as traditional mass retailers, it has become hard to ignore. This article from Businessweek examines how Amazon has influenced Walmart’s approach to online.