Marketing Tactics

Seattle -- Starbucks Coffee Co. said Tuesday that Google Offers and Banana Republic are joining with Starbucks and Opportunity Finance Network to support the Create Jobs for USA program.

The pair, which are the first businesses to join Starbucks in the initiative, will run special promotions and make donations in support of the program that is designed to raise money to put Americans back to work.

NEW YORK — Francisco Costa, who serves as women's creative director for Calvin Klein Collection will design a limited edition capsule dress line exclusively for Macy's.

According to Macy's, this is the first time Costa has designed a more affordable dress offering for a national retailer.

SEATTLE — Banana Republic and Google Offers, a coupon incentive program, are joining with Starbucks and Opportunity Finance Network to support the Create Jobs for USA program.

The pair, which are the first businesses to join Starbucks in the initiative, will run special promotions and make donations in support of the program that is designed to raise money to put Americans back to work.

New York -- Swedish fast-fashion retailer Hennes & Mauritz (H&M) plans to call its new retail brand “& other stories” according to various media reports.

New York -- Target Corp. on Monday named Jeffrey Jones as executive VP and chief marketing officer, effective immediately. He succeeds Michael Francis who left the company in October to join J.C. Penney.

J.C. Penney is in the very beginning of its transformation. But the first component of the strategy — a new pricing model that jettisoned hundreds of promotions in favor a three-tier model — in already in place. And not surprisingly, experts are weighing in.

COLUMBUS, Ohio — Consumers have a new incentive to shop at Express, with the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.

New York -- Starbucks Coffee Co. is planning to a major push into smaller cities in China, with a target of 1,500 stores in more than 70 Chinese cities by 2015, Bloomberg reported.

China will become the chain’s second largest market outside the United States, the report said. Currently, Starbucks has about 500 outlets in China and operates in 48 cities.