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Marketing Tactics

  • Study rates Starbucks as most socially engaged company

    Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

    Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.

  • Food Lion rolls out new strategy at more stores

    SALISBURY, N.C. — Food Lion continues to implement its new strategy of offering greater value on store brands and being competitive on national brands, while providing a convenient shopping experience. The company announced that it has launched the strategy in 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unveil the new strategy, the company said.

  • Family Dollar tops estimates as Q2 profit jumps 10.7%; on track to open 450 to 500 stores

    Matthews, N.C. -- Family Dollar Stores Inc.'s second-quarter earnings rose 10.7% as increased customer traffic fueled higher sales. Its results topped analysts’ expectations.

    The discounter said its net profit rose to $136.4 million for its fiscal second quarter ended Feb. 25, 2012, from $123.2 million a year earlier.

  • And now a few words about pricing

    Target has its low price promise, 5% REDcard Rewards and this week, just in time for Easter, its circular is filled with 50% off deals on toys from Star Wars, Mega Bloks, Disney and Fisher-Price toys. And if those offers aren’t incentive enough to generate a visit to the local Target the company also featured eight free gift card offers ranging in denominations from $5 for any two Procter & Gamble brand products to $35 for a $179 B70 Platinum Edition Keurig brand coffee maker.

  • Food Lion rolls out new brand strategy to 268 stores

    Salisbury, N.C. -- Grocery chain Food Lion, a subsidiary of Delhaize America, said Wednesday that it has rolled out a previously announced new brand strategy to 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unfurl the new strategy, which is based on customer feedback. 

  • Family Dollar delivers another strong quarter

    MATTHEWS, N.C. — Rising gas prices and a cautious consumer environment continues to benefit the dollar store, with Family Dollar being the latest example. The company reported that net income for the second quarter of fiscal 2012, ended Feb. 25, increased 10.7% to $136.4 million compared with net income of $123.2 million for the second quarter of fiscal 2011. Net income per diluted share for the quarter increased 17.3% to $1.15 compared with 98 cents for the second quarter of fiscal 2011.

  • Workers’ rights issues emerge in Canada

    The United States isn’t the only country where workers’ rights are called into question by pro labor groups. North of the border, Target, which is expanding there for the first time, is facing criticism for its "anti-worker" policies from unions in both the United States and Canada. 

  • Modell’s Sporting Goods opens new New Jersey store

    Paterson, N.J. -- New York City-based Modell’s Sporting Goods said Wednesday it will open a new 7,000-sq.-ft. store in Paterson, N.J., on Thursday.

    The announcement comes off the heels of three store openings earlier in March in Brooklyn, N.Y.; Fresh Meadow, N.Y.; and Wayne, N.J.

    The retailer operates 151 stores located in New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, D.C. 
     

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