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Marketing Tactics

  • What Walmart shoppers want from the President

    Bloomberg reports this week that Walmart is becoming more sophisticated in its dealings with the government, and the company is employing an interesting tactic to gain political insights.

    Earlier this week, 10 Walmart moms from the Denver area were assembled for the company's latest focus group, according to the Bloomberg report, and they were asked about their top issues and impressions of presidential candidates.

  • L'Oreal USA selects Clarabridge for social media listening initiative

    RESTON, Va. — Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

    The move will enable L'Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

  • London calls Target to showcase brand promise

    To understand what makes Target cool look no further than the Olympics.

    Target doesn’t have any stores in London, the United Kingdom or Europe. Its first international stores won’t open until next year and those are located in Canada.

  • Department store players largely strong in July

    New York -- Helped by hot weather and clearance sales, many retailers reported solid results in July, a month that can be a tepid lead-up to the back-to-school shopping season.

    Some of the strongest showings in the month were in the department store category, as those reporting all showed July gains.

    Macy’s led the pack with a 4.1% same-store sales rise. Total sales increased 5.1% to $1.7 billion over the four-week period.

  • Pep Boys creates and fills chief customer role

    PHILADELPHIA — The Pep Boys – Manny, Moe & Jack have appointed Thomas Carey to the newly created position of SVP, chief customer officer. In this new position, Carey will be responsible for guiding the company’s customer experience strategies and tactics, as well as leading the development and execution of its marketing strategies. Carey is expected to start with Pep Boys on Aug. 6.

  • Walmart tops list of charitable givers

    No company gave more money and products to charity in 2011 than Walmart, according to The Chronicle of Philanthropy’s annual ranking.

    The publication put Walmart at the top of its list of the 10 most charitable companies, indicating that the company donated $342 million in cash and $616 million in products last year. That is the equivalent of 4.1% of the company’s 2010 pretax profits.

  • In line and on track, Target likes 2Q

    MINNEAPOLIS — July same-store sales at Target increased 3.1%, in line with the company’s guidance.

    Target credited an increase in average transaction size as the primary driver of a 3.1% same-store sales increase during the July reporting period. An increase in the number of transactions also contributed to a 3.1% gain that was in-line with the company’s guidance for a low to mid single digit increase on top of a July 2011 increase of 4.1%.

  • Report: Shoppers seeking bargains for back-to-school needs

    Denver -- The majority of consumers are being budget-smart about back-to-school shopping. Not only are they seeking out the best prices, but they’re also shopping early – 48% of shoppers polled said they were beginning their shopping a month before the first bell rings, according to a back-to-school shopping report by ShopAtHome.com, the coupon search engine. The report, which tracks consumer search habits on the site, also shows that 42% of consumers will shop more generic brands than last year.

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