Marketing Tactics

BENTONVILLE, Ark. — Sam's Club announced that Dale Talde, celebrity chef and owner of Talde and the soon-to-be opened Pork Slope Restaurant, both in New York, joins the Sam's Club Simply Delicious Chef Brigade to help families serve up healthy, restaurant-quality meals in their own backyard.

BENTON HARBOR, Mich. — Luxury appliance maker Jenn-Air has signed on as the exclusive major appliance sponsor of the second annual Los Angeles Food & Wine Festival.

This 2012 Los Angeles Food & Wine Festival will feature more than 50 events including wine seminars, unique dining experiences, and cooking demonstrations. The event will host more than 130 celebrated chefs and 200 acclaimed wineries, with proceeds raised benefiting St. Vincent Meals on Wheels.

JCPenney is not dead yet. New shops and free haircuts may help.

Retail pundits eager to write JCPenney’s obituary may want to wait until after the back-to-school season as the struggling retailer revealed several intriguing merchandising moves reminiscent of the tactics CEO Ron Johnson employed during his tenure running Apple stores. And in an unconventional buzz-building, traffic generating move the company said it would offer free haircuts to kids at its salons throughout August.

HOUSTON — Retail financial services provider Cardtronics announced that its Harris Teeter- located ATMs will be branded by PNC Bank. The ATMs will be surcharge-free fro PNC Bank customers. Harris Teeter operates a regional chain of supermarkets, with its base of operations in North Carolina. Cardtronics, Inc. (NASDAQ:CATM) is the world's largest retail ATM owner.  

SECAUCUS, N.J. — Panasonic Corporation of North America has launched a new communication campaign designed to bring attention to the brand's broad scope of products and solutions designed to meet consumer, business-to-business, and industrial needs. The campaign will also underscore Panasonic's global commitment to becoming the electronics industry's leader in green innovation by its 100th anniversary in 2018.

San Diego -- Walmart has completed its 100th solar installation in California, at a store on College Avenue in San Diego. After launching its solar pilot program in May 2007, Walmart strengthened its commitment to renewable energy in the state of California last year when it announced plans to expand its solar portfolio to more than 75% of its stores in California, approximately 130 stores, by the end of 2013. There are now 100 Walmart stores and Sam's Clubs in California using traditional and thin film solar installations.

Walmart and Target should see an influx of parents in the coming months, as both retailers topped the list of where consumers plan to do most of their back-to-school shopping this year, according to The NPD Group.

NPD asked the the open-end question:  “Where do you plan to do most of the back to school shopping for your child(ren)?" Out of 1,760 mentions of retailers where parents plan to do back to school shopping on behalf of their kids, Walmart secured 36% of them, followed by Target at 20%.

New York -- Modell's Sporting Goods has added a mobile component to its MVP loyalty program. The sporting goods retailer is using Key Ring Reward Cards’ mobile coupon and customer acquisition platform to introduce mobile into its loyalty marketing mix for its 150 retail locations.