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Marketing Tactics

  • Bennigan’s and Brixmor Property Group in partnership to add 30 locations

    Dallas -- Bennigan's Franchising Co. and Brixmor Property Group announced a strategic partnership to add Bennigan's restaurants nationwide into Brixmor's portfolio of shopping centers.

    The partnership will include positioning Bennigan's signs at select existing buildings and pad site locations within the Brixmor portfolio of shopping centers, promoting pre-approved restaurant space and franchise opportunities within the company's targeted growth markets.

  • Giant-Carlisle introduces healthy-food checkout lanes

    RICHMOND, Va. — Eight supermarkets in the Richmond, Va., area are using one of the most important parts of the store to promote healthy eating: the checkout lane.

    Martin's Food Markets, part of the Ahold USA's Giant-Carlisle chain, announced it had partnered with the Richmond City Health District and Greater Richmond Fit4Kids in launching "Healthy Ideas" checkout lanes at the stores. Items will include fruit, nuts, snack packs from the store's Nature's Promise natural and organic section, nutrition bars and 100% fruit juice.

  • Macy's supports March of Dimes with 'Shop For A Cause'

    NEW YORK — Customers who shop at Macy's and Macys.com on Aug. 25 can feel extra good, as the money raised during this charity shopping event will help support March of Dimes, a leading nonprofit organization for pregnancy and baby health.

  • Jennie-O cooks up healthier bacon alternative

    WILLMAR, Minn. — Jennie-O Turkey Store has launched its new  and improved turkey bacon. Now available in stores, the product offers delicious bacon flavor and crisp texture, but with significantly less sodium and fat than pork bacon,according to the company.  

  • Bud Light sets sail for cruising music festival

    ST. LOUIS — Pitbull, Brad Paisley, Flo Rida and The All-American Rejects, will be among the musical acts to perform at the Bud Light Port Paradise Music Festival, a private two-day concert event in the Bahamas. The concert will take place at Atlantis in Nassau on Saturday, Nov. 17 and on the private island of Coco Cay on Sunday, Nov. 18. 

  • Former J.C. Penney CEO ‘shocked’ by Ron Johnson’s actions

    New York -- The New York Times reported Thursday about Allen Questrom’s on-air visit with CNBC for its Fast Money Halftime Report, during which the former J.C. Penney CEO was very candid about his disapproval of new chief Ron Johnson’s approach to leadership.

  • Survey: Parents embrace mobile shopping, marketing and couponing

    San Francisco -- A survey released Thursday by Placecast found that U.S. parents are more likely to use their mobile phones for shopping-related activities compared to those without children under 18 years old in their household.

    In fact, the Alert Shopper III poll, which was commissioned by Placecast and conducted by Harris Interactive, showed that parents were more active than non-parents across all aspects of digital commerce (mobile and online) - from making purchases via mobile phones to receiving text and email alerts, and taking action on them.

  • Kirkland's Q2 loss widens, cuts 2012 guidance

    Nashville, Tenn. -- Kirkland reported Friday a loss of $2 million in the second quarter, widened from a loss of $480,000 in the year-ago period. Revenue edged up 1% to $91 million, missing Wall Street’s expected $94.4 million in revenue.

    Same-store sales declined 3.6%.

    The retailer has cut its earnings and revenue outlooks for the year.

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