Marketing Tactics

NEW YORK — Saks Inc. has opened its first Saks Fifth Avenue store in Kazakhstan, in the city of Almaty.

Boston -- Boot and leather goods manufacturer Frye Co. will open its second U.S. retail location – on Newbury St. in a historic building in Boston’s Back Bay. It joins Frye’s only retail store in the Soho area of New York City.

The 11,000-sq.-ft., three-level flagship store is slated to open spring 2013. It will reflect a fresh vision of Frye’s heritage and commitment to craft, and house specially designed areas showcasing the brand’s product.

GLENWILLOW, Ohio — Dots, a leading women's fashion retailer, is partnering with Susan G. Komen for the Cure for the fourth consecutive year to help raise awareness of the importance of breast cancer prevention, detection and treatment with the "Girlfriends Giving Back" program.

Vancouver -- LightHaus  announced that Foot Locker has deployed the LightHaus Visual Customer Intelligence (VCI) solution to measure customer traffic and sales conversion rates at all of its Champs Sports stores in the U.S. and Canada, as well as its Foot Locker Canada stores. The chain is adopting LightHaus VCI in stores in the U.S., Canada, Europe, and Australia.

WEST DES MOINES, Iowa — Hy-Vee is showing its commitment to health by joining the efforts to make its home state of Iowa the healthiest in the nation.

More than 100 Hy-Vee stores will take part in the second Healthiest State Walk on Oct. 3.

Chicago -- An online grocery delivery service is launching "virtual grocery stores" at commuter rail stations across the country.

Peapod.com, owned by the U.S. subsidiary of Dutch supermarket operator Royal Ahold, announced it would launch more than 100 of the virtual grocery stores at commuter rail stations in Boston, New York, Philadelphia, Washington, Chicago, New Jersey and Connecticut. Commuters in the markets Peapod serves spend an hour in transit to and from work each day, according to Census data.

PAWTUCKET, R.I. — In a reverse of the trend to make everything digital, Hasbro is taking some of the most popular digital games and turning them into physical board games.

The toy company has partnered with Zynga to create off line versions of its popular Word With Friends, FarmVille, CityVille and Draw Something brands.The line will hit store shelves this month at most major U.S. retailers and will also be available globally this fall in the United Kingdown, Australia and Canada.

NEW YORK — Hess toy truck commercials are something most East Coast residents can remember from their childhood. Until now, however, the special holiday toys were only available at Hess stations.

Now people all over can get their hands on a Hess truck now that the company is offering them online via www.hesstoytruck.com. Preordering is available online starting Nov. 1.