Marketing Tactics

Layaway program have become all the rage the past few years as retailers seeks to offer shoppers every conceivable convenience to capture every available sales dollar.

NEW YORK — JCPenney has partnered with baby retailer Giggle to launch specialty shops in more than 500 JCPenney shops. 

Branded as giggleBABY, the new baby ships will open in fall 2013 and feature nursery, gear, layette, bedding, toys, and gifts. An expanded selection of giggleBABY products will be available on JCP.com.

PITTSBURGH — Dick's Sporting Goods is partnering with a group of current professional football players who have had life experiences with breast cancer, as part of its campaign for National Breast Cancer Awareness month. Denver linebacker Von Miller, New England wide receiver Wes Welker and other gridiron stars will promote the "Sport Your Support" campaign and "Endless Ribbon" initiative via public relations and social media.

Whiting, Ind. -- A survey of 2,339 shoppers by CouponCabin.com found that 34% are at least somewhat likely to purchase items on layaway this holiday season.
 
The survey, conducted by Harris Interactive, also found that 9% are very likely to use layaway; 29% said maybe.

When asked what they believe are the benefits to using a layaway program for holiday shopping, U.S. adults said the following:

SAN FRANCISCO — Fast Retailing will open its first West Coast Uniqlo flagship store in the Union Square neighborhood of San Francisco.

FREMONT, Calif. — Men's Wearhouse is partnering with The Knot Wedding Network, a popular wedding resource, to become the tuxedo provider of choice on TheKnot.com. 

Through the exclusive arrangement, brides-to-be will have the opportunity to view and interact with Men's Wearhouse brand-name tuxedo merchandise at an early stage of the wedding planning process.

Fremont, Calif. -- The Men’s Wearhouse and online wedding site The Knot Wedding Network announced Wednesday that Men’s Wearhouse will be the exclusive tuxedo provider for TheKnot.com.

The new arrangement will give brides-to-be the opportunity to view and interact with Men's Wearhouse brand-name tuxedo merchandise at an early stage of the wedding planning process.

Target this week entered the seasonal fray dominated so far by Walmart and Toys "R" Us attempting to outdo one another with announcements about their layaway offers, product reservation programs and top toy lists.