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Marketing Tactics

  • McCormick World of Flavors uses HP technology to engage shoppers

    Palo Alto, Calif. -- HP announced that its technology is powering an interactive, hands-on experience for shoppers and visitors at the new McCormick World of Flavors store in Baltimore.

  • Grocery savings site partners with Catalina Marketing

    LOS ANGELES — TheGroceryGame.com, the largest grocery savings site in the U.S., is partnering with Coupon Network/Catalina Marketing which provides online printable grocery coupons. Catalina coupons can be obtained by consumers, free of charge in Teri's Coupon Center. Teri's Coupon Center can be found on TheGroceryGame.com.

  • Meijer extends fuel savings program through the holidays

    GRAND RAPIDS, Mich. — Meijer is extending its fuel savings program will continue through the holiday, providing Meijer credit card customers with a 10 cent per gallon discount on fuel during the busy travel season.

    The Grand Rapids, Mich.-based retailer's discount program is available at all 180 Meijer gas stations and will run through Jan. 5.

  • Li Ning, Beijing

    Li Ning, one of China’s largest marketers of sports apparel, footwear and equipment, has opened a flagship in Beijing with a bold design that  uses the theme of motion to attract and engage shoppers. A strong angular grid pattern is present throughout the store—in the ceilings, lighting and floor pattern — that creates an impression of non-stop movement. The theme is most visible on the sweeping lines of the four-story façade, which features a massive banner with changeable imagery.

  • Target to put QR codes on holiday toys

    Minneapolis -- Target Corp. will introduce QR codes in stores in time for the holiday shopping season. Beginning Oct. 14, each of the chain’s Top 20 toys will have a QR code that shoppers can scan with their mobile device, allowing them to purchase the toy directly and ship it for free to anyone, anywhere in the U.S. The toys will be promoted with signs featuring the QR codes.

  • Mixed bag for apparel retailers and department stores in September; Gap shines

    NEW YORK — Apparel retailers and department stores reported monthly revenue results for September that were mixed, as Gap Inc. and Limited Brands posted gains that beat Wall Street estimates, while Macy's and Kohl’s missed expectations.

    However, many analysts said spending was fairly strong for the month.

  • Kroger transforms headquarters for breast cancer awareness

    Cincinnati -- Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.  

  • Uniqlo in West Coast debut unveils ‘virtual dressing room’

    San Francisco -- Uniqlo will open its first store on the West Coast, in San Francisco, on Oct. 5.

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