Marketing Tactics

NORTHFIELD, Ill. — Kraft Foods Group reported that new product sales, increased advertising investment and improved productivity have contributed to profit gains for the quarter ended Sept. 30.

By Dr. Trevor Davis, [email protected]

NEW YORK — Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer. Duffy, who joined the company in April 2011 as SVP global marketing and communications, will continue to lead marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms as the company expands into new markets.

Menomonee Falls, Wis. -- Kohl's Corp. on Thursday reported stronger-than-expected third quarter profit of $215 million, up from $211 million in the year-ago quarter. But the chain gave a profit forecast that missed Wall Street's expectations.

Sales increased 2.6% to $4.49 billion from $4.38 billion in the year-ago period. Same-store sales rose 1.1%.

MENOMONEE FALLS, Wis. — Kohl’s third quarter sales increased 2.6% to $4.5 billion, and comparable-store sales were up 1.1%, in line with the company's expectations.

The retailer's net income for the third quarter rose 14% to 91 cents per diluted share. Net income was $215 million compared with $211 million, or 80 cents per diluted share, a year ago.

Davenport, Iowa -- Department store chain Von Maur said Thursday that it has opened a 4,000-sq.-ft. Dry Goods store at Jordan Creek Town Center in West Des Moines, Iowa – the specialty retailer’s first location in the state and its eighth overall.

The concept, which centers around contemporary women's clothing and accessories, is strategically growing; the plan, said the company, is to have a nationwide presence. It recently launched its online business at Drygoodsusa.com.

Reston, Va. -- Online retail spending in the United States reached $41.9 billion in the third quarter, up 15% versus year ago, according to comScore. This represents the twelfth consecutive quarter of positive year-over-year growth and eighth consecutive quarter of double-digit growth.

NEENAH, Wis. — Menasha Packaging on Wednesday announced receipt of two awards as part of the 69th annual National Paperboard Packaging Competition.

“Innovation and efficiency are cornerstones of the work we do every day at Menasha Packaging, so it is an honor to win these awards and be recognized by a panel of industry leaders,” stated James Snyder, general manager of Menasha Packaging’s Folding Carton facility, who accepted the award on behalf of Menasha Packaging.