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Marketing Tactics

  • Survey finds 27% of adults will use a smartphone or tablet for holiday shopping

    Whiting, Ind. -- More than one-quarter (27%) of U.S. adults will use their smartphone or tablet for their holiday shopping this year, according to new survey by CouponCabin.com. In addition, 83% of those who will use their smartphone for holiday shopping this year report they will be doing so because of the convenience.

    The survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from Sept. 26 – Sept. 28, 2012 among 2,523 U.S. adults aged 18 and older.

  • Macy’s stores to open midnight on Black Friday

    New York -- For the second year in a row, Macy’s stores nationwide will open at midnight on Black Friday, Friday, Nov. 23.

    A new Black Friday feature on Macy’s mobile app will help customers browse and shop for specials specific to their local store.

  • Top Chef adds new spin on holiday recipes with Dannon Oikos

    WHITE PLAINS, N.Y. — Dannon's Greek yogurt brand Oikos has teamed up with chef, restaurateur, and winner of Bravo’s Top Chef All-Stars, Richard Blais, to help Americans create tasty, nutritious holiday recipes that will be a hit with guests.

    “Just because it’s the holidays doesn’t mean you have to compromise on nutrition,” said Blais. “I am excited to work with Dannon Oikos on their Tasty Additions to Your Traditions campaign and provide recipes that are a great addition to a healthy lifestyle.”

  • GE donates more than $1M for Sandy relief

    FAIRFIELD, Conn. — In response to Hurricane Sandy, GE today gave $1.1 million to support relief and recovery efforts throughout the Northeast of the United States. One million dollars was given to the American Red Cross Disaster Relief Fund. The additional $100,000 dollars was given to the United Way of America for them to direct to local communities where they determine the need is greatest.

  • Gap Inc. donates $1M in cash and clothing to Sandy relief

    SAN FRANCISCO — Gap Inc. is donating more than $1 million to help victims of Hurricane Sandy, which struck the East Coast earlier this week and caused widespread damage and destruction.

    Upon the request of the American Red Cross, Gap Inc. will donate more than $250,000 worth of clothing, which will be distributed tomorrow in New Jersey, one of the areas hit the hardest by this week’s superstorm. In addition, the company will donate $750,000 cash to provide critical help and necessities for those in affected areas.

  • Walgreens sales fall 2.1% in October

    Deerfield, Ill. -- Walgreens on Monday reported October sales of $6 billion, down 2.1% compared with October 2011. The results include the brunt of the impact from Hurricane Sandy — at the peak of the storm, approximately 750 of 1,400 stores in the impacted area were closed, Walgreens said. Nearly all of those locations have since reopened.

    Total same-store sales were down 5.9%.

  • Office Max appoints Walgreens exec as chief marketing and strategy officer

    Chicago -- OfficeMax announced that it has appointed Kim Feil as executive VP and chief marketing and strategy officer, effective Nov. 12.

    Feil will have accountability for all aspects of marketing across the enterprise, with particular emphasis on brand management and evolution of the company's traditional marketing vehicles to new media including digital and social.

    Most recently, Feil served as chief marketing officer and corporate VP for Walgreens.

     

  • Sears Holdings offers upgraded rewards program

    HOFFMAN ESTATES, Ill. — Sears Holdings is now offering its loyalty program members the chance to update their account to a Shop Your Way Max membership for $79 a year.

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