Marketing Tactics

CINCINNATI — Bounty touted the absorbency and strength of each small sheet of Select-A-Size paper towels at the 2013 Rose Bowl Game’s VIP Tailgate.

Atlanta -- CBL & Associates Properties and Horizon Group Properties announced that their jointly owned Outlet Shoppes at Atlanta will open one month earlier than previously announced – or on July 18, 2013.

Located in the North Atlanta suburb of Woodstock, Ga., the 370,000-sq.-ft. initial phase of the center will feature such designer outlet names as Nike, Saks Fifth Avenue OFF 5TH, Bose, Brooks Brothers, Columbia Sportswear, Cole Haan, White House|Black Market, Guess, Fossil, Michael Kors, Under Armour, and Talbots.  

PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

London -- A report released Thursday by the International Council of Shopping Centers and Path Intelligence showed that U.K. consumers stepped up their pace of holiday shopping over the week ended Dec. 23.

The Path Index—which melds shopping-center footfall and the time spent per visitor into a shopper-hours index—rose by 7.9% from the prior week to its highest reading of 2012 at 151.3 (January 8, 2012 = 100) for the period ending Sunday, Dec. 23.

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

Super Bowl XLVII is scheduled for February 3 in New Orleans and Beyonce is the featured entertainer for the Pepsi sponsored half time show. What’s different about this year’s event is the beverage brand and entertainer have issued an open call for fans to submit a poses that will be used in an opening video that welcomes Beyonce to the stage.

FRAMINGHAM, Mass. — It’s not the latest iPhone or the newest Tablet, but Staples is touting a breakthrough in binder design for the New Year.

The Staples Better Binder boasts removable FileRings which the company contends make it the first such product to offer a feature that allows users to detach the rings from the shell for easy filing.

At the back of the new Ollie’s Bargain Outlet in Reading, Pa., is a self-serve café setup with a sign that proclaims: “The Pot’s Always On. Have a free cup of coffee on us, and if you like, use two sugars … it’s been a pretty good year!”

From the sounds of things, there hasn’t been a bad year since the first Ollie’s opened in Mechanicsburg, Pa., in 1982.

BENTON HARBOR, Mich. — Whirlpool brand's Whirlpool Gold Gas and Electric Ranges with TimeSavor Convection cooking systems earned the Good Housekeeping Seal from the Good Housekeeping Research Institute.  

Whirlpool’s TimeSavor Plus True Convection cooking system and AccuBake temperature management system work together to circulate hot air over, under and around food, which allow the range to cook and bake dishes evenly.