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Marketing Tactics

  • 12 Days of Giving gives $1.5 million

    Walmart on Friday wrapped up its 12 Days of Giving campaign with a $70,000 donation of warm clothing to 14 non-profits groups.

    One of the organizations selected to receive a donation, the Assistance League of Yuma, serves its community by using proceeds from their thrift store to provide clothing, shoes, hats and more to children in need. Operation School Bell allows the organization to bring groups of students from rural schools twice a year to get clothing.

  • Domino helping out on the home front

    ISELIN, N.J. — Domino Sugar has donated $50,000 to the American Red Cross for relief and rebuilding efforts in the Northeast following Hurricane Sandy.

  • Conn’s opens three HomePlus stores

    The Woodlands, Texas -- Conn’s announced the opening of three Conn’s HomePlus stores in El Paso and Fort Worth, Texas, and Tucson, Arizona.

    The new Conn’s HomePlus store format showcases furniture and mattresses in addition to the leading brands and the latest technologies in consumer electronics and home appliances.

     

  • America reaches for Nestle Waters

    CANTON, Mass. and STAMFORD, Conn. — Nestle Waters North America has signed a five-year contract making it the exclusive water supplier for Dunkin' Donuts and Baskin-Robbins restaurants nationwide.

  • Walgreens supplements Sandy relief effort

    DEERFIELD, Ill. — Walgreens has made additional donations totaling $100,000 to Hurricane Sandy relief efforts.

    The company, which includes Duane Reade in New York and New Jersey, is making two $50,000 contributions, one to the Empire State Relief Fund announced by New York Gov. Andrew Cuomo, and the other to the Hurricane Sandy New Jersey Relief Fund established by Gov. Chris Christie.

  • Crossmark gets private equity infusion

    Warburg Pincus has acquired a majority ownership stake in Crossmark, a leading provider of sales and marketing services to retailers and suppliers.

    The companies said they entered into a definitive merger agreement whereby Warburg Pincus will make a majority investment of an undisclosed amount in Crossmark that allows for the management owners of the company to maintain a significant equity position and continue to actively lead the company after the transaction closes.

  • Coke app is play with purpose

    ATLANTA — The Coca-Cola Company has introduced a free-to-play mobile game called Thred, which will enable users to have fun while getting involved in the global campaign to fight AIDS, tuberculosis and malaria.

    Coca-Cola teamed up with Red, an organization founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.

  • Whole Foods shoppers help fund entrepreneurs

    Whole Foods and fighting poverty are not words normally associated with one another, but a unique initiative underway with a breakfast supplier has the potential to do exactly that.

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