Marketing Tactics

Brisbane, Calif. -- Bebe Stores Inc. swung to a loss in its fiscal second quarter from a profit a year ago amid heavy discounting during the holiday shopping season.

Bebe said it lost $4.8 million for the three months that ended Dec. 29, according to preliminary results, versus a profit of $6.5 million a year earlier.

Net sales dropped 11% to $135.5 million. Same-store sales fell 10.5%.

Walmart’s efforts to gain share in California’s grocery market continued this week with the opening of another Neighborhood Market in San Jose.

The 41,000-sq.-ft. store is Walmart’s second Neighborhood Market in San Jose and third in the San Francisco area and could be a sign of more to come. Since opening it first Neighborhood Market in California last summer, the format has quickly grown to approximately 20 locations. And there are likely more to come as Walmart looks to accelerated expansion of smaller format stores nationwide in the coming years.

NEW YORK — JCPenney is inviting customers to make a difference this February by rounding up their purches to the nearest whole dollar and donate the difference to benefit Dress for Success, an organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. 

Indianapolis -- Lids Sports Group and the National Football League announced Thursday that Lids will manage multiple retail locations in New Orleans, in addition to operating the principal NFL Shop at Super Bowl Presented by Visa.  

The temporary stores are located within the French Quarter, Riverwalk, and local NFL host hotels as a means to offer Super Bowl spectators alternate sites to purchase official fan gear prior to the NFL season’s championship game.  
 

Washington -- Consumers aren’t quite ready to shell out the big bucks for their loved ones this Valentine’s Day as much as they were last year. The 2013 Valentine's Day Consumer Intentions and Actions Survey conducted for the National Retail Federation by BIGinsight shows only a slight increase in expected sales this year with the average person planning to spend $130.97 on candy, cards, gifts and more, up from $126.03 last year. Total spending will reach $18.6 billion.

NEW YORK — A breast cancer survivor and her daughter have used the Internet to draw attention to an important issue and potentially create a new category of lingerie.

Debbie Barrett ad Allana Maiden hand-delivered more than 118,000 Change.org petition signatures to Victoria's Secret's New York office on Thursday, asking the lingerie giant to make a line of "survivor" mastectomy bras to help breast cancer survivors feel beautiful again.

Organized labor was dealt a setback in its attacks on Walmart on Thursday when the National Labor Relations Board sided with the retailer in a dispute involving the United Food and Commercial Workers.

The UFCW reached a settlement with Walmart stemming from demonstrations the union organized at various Walmart stores on Black Friday. The protests received considerable media attention at the time as the union sought to persuade Walmart employees to walk off the job on the busiest day of the year.

Camp Hill, Pa. -- Rite Aid Corp. reported Thursday that same-store sales for the month of January edged up 0.3%, boosted by a 4.2% rise in front-end sales for the month along with increased prescription counts.

Total sales for the four-week period decreased 0.5% to $1.914 billion.