Marketing Tactics

LIVONIA, Mich. — Valassis, a provider of intelligent media delivery, has hired Silicon Valley innovator Rajat Shroff as VP product development for Brand.net, a Valassis Digital Company.

NEW YORK — Limited access to healthy, affordable food choices, is an oft-cited reason for poor food habits among the nation's less fortunate. In order to address this issue, hunger relief organization Philabundance has teamed up with retail design consultancy CBX to create a prototype for a not-for-profit grocery store.

New York -- The Children’s Place and 1-800-Flowers.com have selected a social media management system from Sprinklr, an enabler of scalable social media management for companies. Sprinklr enables brands to be Social@Scale by engaging in a timely and relevant manner with their community from a single location, across multiple corporate functions, and in multiple social channels.

PLEASANTON, Calif. — Safeway is offering its customers the ability to earn reward points redeemable at participating Exxon or Mobil gas stations.

"Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars," said Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with ExxonMobil, we're able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings."

New York -- Cushman & Wakefield said Wednesday it represented Zero Halliburton Luggage in a lease for 3,900 sq. ft. of ground-floor retail space at 300 Madison Avenue.

Zero Halliburton leased the space for a 10-year term at the 35-story Midtown East skyscraper, which is located at the southwest corner of 42nd Street and Madison Avenue. The 1.1 million-sq.-ft. office property is owned by CIBC/Brookfield Properties.

New York -- Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design. The trademark covers the furniture and fixtures, floors, lighting and shelves found in Apple stores, along with the “Genius Bar.”

In addition, the trademark covers Apple’s all-glass storefront design.

SALISBURY, N.C. — The future grocers of America will get a taste of what its like to work in the industry, thanks to a new, interactive exhibit by Food Lion on display at the Children's Museum in Winston-Salem, N.C.

Children will be able to go behind miniature-sized counters and cash registers and pretend they are checking out customers. They will also be able to experience three preparation areas to further allow them to imagine they are Food Lion associates.

Canton, Mass. -- Dunkin’ Donuts has signed a franchise agreement with Vietnam Food and Beverage Co. Ltd. for the development of Dunkin' Donuts restaurants across the country over the next several years, with the first locations planned for the Ho Chi Minh city area.
  
“We are excited to partner with Vietnam Food and Beverage Co. Ltd., which has a deep knowledge of the Vietnamese consumer, to open the first Dunkin' Donuts restaurants in Vietnam,” said Giorgio Minardi, president, Dunkin' Brands International.”