Marketing Tactics

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

MINNEAPOLIS — Digital coupons are increasingly being used as a marketing tool for major brands, as evidenced by the rise in such offers between 2011 and 2012.

Accoding to Kantar Media, digital couponing events across key websites increased by 46.1% in 2012 compared with 2011, and 805 manufacturers distributed digital coupon offers on these key websites during 2012, an increase of 18.9% as compared with the same period in 2011.  

CONSHOHOCKEN, Pa. — The Ikea Foundation, with the help of its customers and employees, have donated $12 million to UNICEF and Save the Children for projects that will help create opportunities for children to have access to a quality education.

CHICAGO — An appreciation for human-crafted goods and growth in automated payment solutions are among the trends Mintel predicts will be impacting consumer behavior in the next five to 10 years.

Clearwater, Fla. -- Boat retailer MarineMax reported Tuesday a loss of $4.16 million for the quarter ended Dec. 31, narrowed from a loss of $4.21 million in the year-ago period.

Revenue grew 8% to $99.1 million and same-store sales increased more than 8%.

LEXINGTON, Mass. — Stride Rite has launched a new line of shoes specifically designed for baby's first months through the crawling and pulling up stages.

Developments in portable technologies of all kinds have created an increasingly connected world. Aside from the obvious ubiquity of mobile phones (there are nearly six billion of them in use today), everyday objects from pedometers to thermostats are being infused with digital technologies, and networked to one another.

New York  -- For the third consecutive year,  Subway came out on top on BrandIndex’s annual ranking of the most buzzed about U.S. brands. The BrandIndex Buzz Rankings compares “Buzz” scores for nearly 1,100 brands across 41 categories  to reveal the brands with the most positive Buzz in 2012.  

Subway had a Buzz score of 40.3. Online giant  Amazon came in at number two for the second year in a row, with a score of  36.8  Lowe’s was fifth, with a score of 32.7.