Marketing Tactics

EL SEGUNDO, Calif. — Mattel reported a fourth-quarter net sales increase of 5% to $2.26 billion from $2.15 billion for the same period last year.

For the fourth quarter, the company reported net income of $306.5 million, or 87 cents per share, compared with last year's fourth quarter net income of $370.6 million, or $1.07 per share. 

NAPERVILLE, Ill. — OfficeMax partnered with Chicago Public Schools and wide receiver Brandon Marshall to surprise 100 local teachers on Thursday with a $100,000 total donation in essential school supplies for their classrooms. 

The Hab brings new energy and excitement to one of retailing’s most staid categories: sewing machines and related accessories.
 
Click here to see how they do it.

The Journal of Shopper Research named University of Indiana business professor Raymond Burke as editor.

BURLINGTON, N.J. — Burlington Coat Factory has joined forces with The Foundation for National Institutes of Health (FNIH) and the National Heart, Lung, and Blood Institute's (NHLBI) The Heart Truth campaign dedicated to raising awareness of heart disease among women.

Brisbane, Calif. -- Bebe Stores Inc. swung to a loss in its fiscal second quarter from a profit a year ago amid heavy discounting during the holiday shopping season.

Bebe said it lost $4.8 million for the three months that ended Dec. 29, according to preliminary results, versus a profit of $6.5 million a year earlier.

Net sales dropped 11% to $135.5 million. Same-store sales fell 10.5%.

Walmart’s efforts to gain share in California’s grocery market continued this week with the opening of another Neighborhood Market in San Jose.

The 41,000-sq.-ft. store is Walmart’s second Neighborhood Market in San Jose and third in the San Francisco area and could be a sign of more to come. Since opening it first Neighborhood Market in California last summer, the format has quickly grown to approximately 20 locations. And there are likely more to come as Walmart looks to accelerated expansion of smaller format stores nationwide in the coming years.

NEW YORK — Saks has introduced its Saks Love Your Cause Initiative, which will give 5% of all registered purchases to the American Red Cross and select local organizations, during February.

“Saks Fifth Avenue is committed to our local communities. We appreciate our customers’ charitable involvement and look forward to giving back locally for a second year with this exciting and newly implemented national program,” Steve Sadove, chairman and CEO, Saks Inc., said.