Marketing Tactics

Indianapolis -- H.H. Gregg announced that it has launched a “Price Match Guarantee” to ensure that its customers receive the lowest advertised prices on merchandise both in stores and online, for up to 30 days after the date of purchase.

The Dr Pepper Snapple Group is looking to build on the success of last year’s introduction of Dr Pepper TEN by extending the low calorie franchise to its other leading brands.

Bentonville, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

HOFFMAN ESTATES, Ill. — Kmart has partnered with Essence Magazine's finance expert, Tanisha Sykes, for the sixth-annual Share the Word campaign to provide financial empowerment to African-Americans.

"Financial empowerment is extremely important within the African-American community," Sykes said. "This year's Share the Word campaign will provide the tools, information and resources to help pave the road to financial success."

Chicago -- Seventy-eight percent of those who celebrate Valentine’s Day plan to shop a week or less before the actual day, and still many wait until Feb. 13 or Feb. 14 to purchase, finds recent by The NPD Group.

Women do not begin their Valentine’s Day shopping much earlier than men; one-in-three female buyers (32%) wraps up her shopping Feb. 13-14, and 47% of men made their final Valentine’s Day purchase on Feb. 13 or 14, according to NPD’s SnackTrack Holidays Valentine’s Day Profile.

Canton, Mass. -- Dunkin’ Donuts announced the signing of multi-unit store development agreements with two franchise groups to develop 11 restaurants throughout New Orleans.

The two franchise groups and their development plans include:

Minneapolis -- Winmark Corp. announced today that the name of its recently launched women's resale brand will be Style Encore. The company also announced that Susan Baustian, formerly the company's brand director for its children's resale franchise Once Upon A Child has been named as the brand director for Style Encore.

NEW YORK — A new line of apparel, toy and specialty goods inspired by Nickelodeon's Dora Rocks! is now avaible exclusively at Target stores and on Target.com through April.

"We are excited to bring the Dora Rocks! experience to Target's guests," said Ron Johnson, SVP retail development, Nickelodeon Consumer Products. "Dora Rocks! extends the interactivity kids and parents have come to expect from the show, bringing Dora into their homes with specially designed products."

Items available exclusively at Target include: