Marketing Tactics

INDIANAPOLIS — Hhgregg announced that it has launched a “Price Match Guarantee” to ensure that its customers receive the lowest advertised prices on merchandise both in stores and online, for up to 30 days after the date of purchase.

HACKETTSTOWN, N.J. — M&M's brand candy has launched a new cause-related marketing partnership with Habitat For Humanity International designed to make 'America Better With M' by funding home construction across the United States.

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

New York -- Department store retailers reported strong sales in January as shoppers responded positively to post-holiday clearance events.  

Overall, the 20 retailers reporting January comps saw an average rise of 5.1%, according to the International Council of Shopping Centers, which beat the mall trade group’s 3% forecasted rise.

HOFFMAN ESTATES, Ill. — Sears is headed to the Food Network South Beach Wine & Food Festival this month to showcase its new lines of outdoor living furniture, patio sets and Kenmore grills.

San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

GLENDALE, Calif. — Nestle today announced new additions to its line of Valentine’s Day offerings.

This season's collection includes the new Wonka Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit. Returning this year are Lik-M-Aid Fun Dip Valentine Exchange Kit, Nestlé Crunch and Butterfinger Hearts, Wonka's best-selling Nerds , Pixy Stix, or Laffy Taffy Candy and Card Kits, Wonka Sweetarts Lollipops and Wonka Sweetarts Hearts.

RADNOR, Pa. — Search giant Google has agreed to buy Channel Intelligence for $125 million, allowing to expand its role in the retail space. 

A division of ICG Group, Channel Intelligence claims to count Target, Best Buy and other large retailers and brands that rely on its marketing services to drive sales.