Marketing Tactics

Plano, Texas -- J.C. Penney Co. announced that Canada’s Joe Fresh brand will launch in J.C. Penney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.
 

Jim Farrell has joined Stratacache’s interactive media subsidiary enVu to lead the sales effort for a new gestural ad network with intriguing retail applications.

Farrell will be responsible for building and overseeing the sales efforts for enVu’s five North American sales regions including Chicago, New York, Los Angeles, San Francisco and Detroit and will focus on cultivating a successful sales and customer service team.

MENOMONEE FALLS, Wis. — Kohl's is continuing its partnership with TED, the nonprofit organization that provides a platform for innovative thinkers, with a donation of $1.5 million to continue its education-based opportunities for youth.

BOSTON — Early this summer, you can expect to see Sam Adams Boston Lager in what the company is calling the Sam Can: a can two years in the making that beer manufacturer Sam Adams said it believes offers a slightly better drinking experience than the standard beer can.

Washington, D.C. -- Nearly three-quarters (73.3%) of consumers say their spending plans are taking a hit due to the recent payroll tax changes, according to NRF’s 2013 Tax Returns Survey conducted by BIGinsight.
 
When asked how the new federal tax laws have affected spending, saving or budgeting of their households, nearly six in 10 (58.2%) of those polled say their plans have been either somewhat or greatly impacted. Specifically, nearly half (45.7%) say they will spend less overall, and 35.6% will watch for sales more often.
 

DALLAS — Zale Corp. reported that revenues for its second quarter rose 1.1% to $7 million from $664 million last year.

“The growth achieved in the quarter was driven by our exclusive, branded collections. Further expanding these products and supporting them with compelling marketing and training is an important part of our growth strategy,” commented Theo Killion, CEO.

For the second quarter of fiscal 2013, comparable-store sales increased 2.8%. This increase follows a 5.8% rise in the same period last year. 

Georgetown, Texas -- Sport Clips Haircuts announced Wednesday that it will open its first store in Canada on March 1.

The Burlington, Ontario, franchised location is the first of three planned for the city by master franchisor Sport Clips Canada.
 
In addition to Burlington, Sport Clips Canada currently has 26 stores under contract to open throughout Ontario and British Columbia. Sport Clips Canada said it plans to open 50 stores within the next three years, 100 stores in five years and 200 stores in 10 years.

St. Louis -- Build-A-Bear Workshop, which is in the midst of a major turnaround initiative, reported a net loss of $36.5 million for its fourth quarter ended Dec. 29, compared with a net loss of $9 million during the prior-year quarter.

Total revenue for the quarter was $118.2 million, down 1% from the prior-year quarter.