Marketing Tactics

Dublin, Ohio -- The Wendy's Co. announced Tuesday an agreement with The Eljuri Group to develop 20 Wendy's restaurants in Ecuador.

As the largest business group in Ecuador, Eljuri said it expects to open the first two Wendy's locations in 2013 in Guayaquil, a coastal city with a population of 2.3 million people.  

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores announced that in 2012 the company’s year-end corporate giving total surpassed $5 million for the first time in the retailer’s history.

CAMP HILL, Pa. — Rite Aid has expanded its Easter and spring supplies at its stores in anticipation of the holiday and season, the retail pharmacy chain said Monday.

The 4,623-store chain said items at its stores included chocolate bunnies, marshmallow Peeps, SweeTarts, Ducks & Bunnies, Cadbury Eggs and other candy brands, as well as baskets and other accessories.

In addition, the company is selling such gardening supplies as planters, figurines, bird feeders, wind chimes and outdoor fountains and lighting, including solar-powered devices.

FRAMINGHAM, Mass. — Staples has expanded its Martha Stewart Home Office with Avery line available exclusively at Staples. The new organization products are in stores this week.

Dallas -- The 49th annual SPECS conference officially kicked off on Monday morning at the Hilton Anatole in Dallas with two kinds of inspiration: Greg Buzek, present of IHL Consulting Group, introduced the Retail Orphan Initiative, and U.S. Navy Seal Scott Taylor presented Afterburner Black Ops, challenging the audience of retailers in design, construction, facilities, store planning and development to use Seal techniques to run their organizations.

NEW YORK — The Jones Group has named Greg Clark to the position of chief marketing officer, effective immediately. Clark will report to Stefani Greenfield, chief creative officer, and will oversee global marketing and brand identity for the company's portfolio of fashion brands.

BENTONVILLE, Ark. — Sam's Club has announced the third installment of The Sam's Club National BBQ Tour, the largest continuous barbecue competition in the United States, sanctioned by the Kansas City Barbeque Society (KCBS). As the official supplier of KCBS, Sam's Club is the 'choice' destination for the highest quality meats and ingredients for backyard grillers, restaurateurs and more than 750 professional teams who will compete in the 2013 Sam's Club National BBQ Tour.

BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.