Marketing Tactics

Pittsburgh -- Dick’s Sporting Goods will debut its Field & Stream concept this fall, opening the first store in Cranberry Township, Pa.

Named for the iconic brand that for more than 140 years has been synonymous with outdoor experiences, the Field & Stream store will carry outdoor equipment, accessories and services in hunting, fishing, archery, camping and more, and provide an array of related in-store services.

Prattville, Ala. -- Brentwood, Tenn.-based GBT Realty said that it is bringing Starbucks Coffee, Aspen Dental and Firehouse Subs to Cobbs Ford Village, a new, in-line shopping center located in Prattville, Ala., in the Montgomery MSA. 


Cobbs Ford Village is approximately 2.52 acres and will house several additional tenants that are now in the beginning stages of signing leases. Groundbreaking for the center will be this April, with an estimated opening date of spring 2014.

BENTONVILLE, Ark. — Walmart President and CEO Mike Duke introduced First Lady Michelle Obama at the Business Roundtable Wednesday with the following remarks:

"We are pleased to be joined by our guest today, First Lady Michelle Obama.  Mrs. Obama speaks movingly about the service, strength, and sacrifice of our current generation of troops, veterans, and military families.  It is a personal privilege to share some of her work and to start our discussion around creating opportunity for this new group of heroes.

Columbus, Ohio -- Express said its fourth-quarter net income rose a better-than-expected 6%, but its full-year projection for earnings came up short as the retailer provided a weak outlook.
   
Express, similar to many other retailers, had less traffic in February, as higher taxes and rising gas prices cut into shoppers’ discretionary spending.
 
For the period ended Feb. 2, Express Inc. earned $63.9 million, up from $60.4 million a year earlier.

Miami Beach, Fla. -- Terranova Corp. announced that three new tenants will open at Shops at Marlins Park, a retail area at the entrance of the new Marlins Park in Miami’s Little Havana neighborhood.

Café Rubio Sports Bar & Restaurant, a Caribbean restaurant, has signed a 10-year, 3,200-sq.-ft. lease, with plans to open in mid-summer 2013. Subway has signed a 10-year lease for a 1,400-sq.-ft. restaurant also opening summer 2013.

Cigar shop 100 Fires will open a 625-sq.-ft. store in winter 2014.

TORONTO — Target Canada has announced its first entertainment sponsorship with three-time Grammy award-winning singer and songwriter Michael Bublé. The retailer will sell an exclusive deluxe edition of Bublé's highly anticipated sixth studio album, "To Be Loved."  The exclusive version of the album, featuring three bonus tracks, will hit stores April 22 and continue to be available as Target stores open across Canada throughout 2013.

By Theresa Wabler, [email protected]

As retailers and manufacturers settle into the reality of the “new normal” of shoppers who  will continue their frugal consumption habits amidst recession or not, it’s crucial to employ promotional tactics that generate significant, lasting value, not just a flash in the pan. As marketers consider their options, one tried and true promotional tactic should be included to yield definite results: rebates.

ST. PAUL, Minn. — The Post-it brand from 3M announces the launch of Post-it Big Pads, the company announced this weekend at the SXSW 2013 trade show.