Marketing Tactics

BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.

ST. PETERSBURG, Fla. — HSN has partnered with HGTV to launch HGTV Home Outdoor Living, only at HSN. Launching across HSN and HGTV's multiple platforms on March 19, HGTV Home Outdoor Living will redefine the outdoor living retail landscape with top HGTV experts appearing on HSN, including Designer John Gidding, star of Curb Appeal.  The HGTV experts will offer advice and showcase an assortment of high-quality, HGTV-curated, outdoor products, including exclusive HGTV Home branded items. 

Charlotte, N.C. — Harris Teeter Together in Education (TIE) on Monday donated more than $385,000 to participating TIE schools during the second of three payouts of the 2012/2013 school year, raising the program total to $18.7 million since 1998.

LEXINGTON, Mass. — Keds has announced its sponsorship of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift's North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September. To celebrate, Keds is releasing a limited edition Champion sneaker featuring the names of each city on the tour.

Washington, D.C. -- A report released Monday by the National Retail Federation said that the average person celebrating Easter this year will spend about $145.13 on candy, décor, apparel and food – with is flat with last year’s $145.28.

NRF, through its Easter Spending Survey conducted by BIGinsight, estimated that total spending will reach an estimated $17.2 billion this year.

HOFFMAN ESTATES, Ill. — The U.S. Environmental Protection Agency has recognized Sears Holdings with a 2013 Energy Star Partner of the Year - Sustained Excellence Award for its continued leadership in protecting the environment through superior energy efficiency. This year, Sears Holdings is being awarded for both its role as a retailer of Energy Star certified products and for energy management in its stores. Sears Holdings' accomplishments will be recognized at an awards ceremony in Washington, D.C., on March 26.

NEW YORK — Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

Amazon and Ebay also made the list, which included such companies as Apple, Facebook, Visa and Procter & Gamble. Topping the list was Google.

Manners mistress Emily Post wouldn’t recognize today’s social skills.

Communication styles have changed, with the once-mandatory handwritten thank-you note supplanted by a tweet or a family email blast. These days, good table manners are far less important than proper posting protocol.