Marketing Tactics

Food Network personality Paula Deen may not have a reputation for healthy cooking, but that’s not stopping her from traveling to Walmart’s hometown this weekend to participate in American Heart Association activities and receive a key to the city.

Deen and her husband Michael Groover will accept the key to Bentonville from Mayor Bob McCaslin on Friday afternoon and later in the evening Deen will guest at a kick-off event and reception supporting the American Heart Association’s Southwest Chapter.

SALISBURY, N.C. — Food Lion has launched its "Hunger Has a Cure" campaign to support Feeding America and its network of local food banks. The two-week campaign, which allows customers to donate in $1 or $3 increments at the register, runs through April 16 and will help feed local families in need.

Deerfield, Ill. -- Walgreens reported Wednesday that sales for the month of March increased 2.3% to $6.2 billion.

Total front-end sales increased 5.4% compared with the same month in fiscal 2012, while same-store front-end sales increased 4.2%. Front-end sales will have benefited from a March 31 Easter — last year Easter sales fell in April. As a result Walgreens said it will report combined comps for March and April with its April sales results.
 

LOS ANGELES — The majority of Americans are planning to spend their tax refund. 

 According to PriceGrabber’s poll of 5,655 U.S. online shopping consumers, 24% anticipate a bigger refund than last year and 26% expect about the same amount. Thirty-two percent anticipate receiving less compared to 2012, and 18% aren't sure how much money they will receive.

Los Angeles -- Survey results released Wednesday by PriceGrabber found that 54% of consumers expect to receive a tax refund this year. And, the majority plans to use the money for purchases.

According to PriceGrabber’s poll of 5,655 U.S. online shopping consumers, 24% anticipate a bigger refund than last year and 26% expect about the same amount. Thirty-two percent anticipate receiving less compared to 2012, and 18% aren't sure how much money they will receive.

Boulder, Colo. -- In survey results released Wednesday by Market Force Information, DSW was named America’s No. 1 shoe retailer by more than 4,000 consumers polled.

Nordstrom, Nike, Shoe Carnival and Famous Footwear rounded out the top five.

EVANSVILLE, Ind. — Quarterly net earnings at Shoe Carnival fell to $3.2 million, compared with $3.3 million in the year-ago period.

Revenue rose 13.1% to $205.7 million from $181.9 million, and same-store sales edged up 0.5%.

For the full year, profit rose to $29.3 million from $26.4 million, sales increased 12.1% to $855 million, and same-store sales advanced 4.5%.

In fiscal 2013, the company said it expects to open 30 to 35 new stores, relocate seven stores and close five to seven stores.

New York -- Best Buy Co. Inc. and Target Corp. ended a partnership that positioned Geek Squad agents in Target stores in Denver and Minneapolis, the Minneapolis Star Tribune reported.

The six-month pilot allowed Geek Squad personnel to offer services such as installation and repair to electronics customers at 29 Target stores. The program covered a wide range of consumer electronics products, according to the report.