Marketing Tactics

NEW YORK -- Whole Foods Market has partnered with Gotham Greens to build the nation’s first commercial- scale greenhouse farm integrated within a supermarket. The 20,000-sq.-ft. greenhouse, which is currently under construction on the roof of the forthcoming Whole Foods Market store in Gowanus, Brooklyn, is scheduled to open in late 2013.

Collective Bias, the Bentonville, Ar.-based company pioneering the field of social shopper media, secured $10.5 million in funding.

The funding is expected to help the innovative media company continue to drive growth by creating greater engagement among shoppers, brands and retailers. The firms said 2012 was its third consecutive year of triple digit growth and the series A funding round led by Updata Partners represents the opportunity for Collective Bias to accelerate key business initiatives including expansion to international markets.

New York -- Store development and facilities professionals from some of the nation’s biggest retail and restaurant chains gathered in Dallas, Texas, to attend Chain Store Age’s 49th annual SPECS Conference, March 17-20, at the Hilton Anatole Hotel.   

BENTONVILLE, Ark. — Walmart and leading grocery suppliers, including Campbell's Soup, ConAgra Foods, Dr. Pepper Snapple Group, General Mills, Kraft Foods Group, Kellogg Company, Mondelez International, Nestle USA, PepsiCo and Unilever, have joined forces to engage millions of customers and Walmart associates this spring and bring much needed food and funding to nonprofit organizations that work to fight hunger.

Launching this month at retailers nationwide is a new line of Edy’s fruit bars called Outshine.

Nestlé Dreyers Ice Cream Company, parent of the Edy’s brand, will apply the Outshine brand to six existing flavors under the Edy’s Fruit Bars name and add six new flavors. One of the flavors the company is most excited about is coconut water.

PLEASANTON, Calif. — The Safeway Foundation has launched its annual April fundraising campaign to benefit Easter Seals, Special Olympics and a range of organizations that help people with disabilities live fuller, more independent lives.

The company's Support for People with Disabilities campaign, along with other fundraising activities, have contributed more than $140 million to Easter Seals, Special Olympics and an array of organizations that assist people with special needs.  

Here’s an interesting take on pop-up stores by Felicity Pogson, associate design director, interiors, Dalziel & Pow, London:

New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.