Marketing Tactics

PLEASANTON, Calif. — The Safeway Foundation has launched its annual April fundraising campaign to benefit Easter Seals, Special Olympics and a range of organizations that help people with disabilities live fuller, more independent lives.

The company's Support for People with Disabilities campaign, along with other fundraising activities, have contributed more than $140 million to Easter Seals, Special Olympics and an array of organizations that assist people with special needs.  

New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

BENTONVILLE, Ark. — Walmart has brought back its Great Gas Rollback program, helping customers save on their fuel purchases. Walmart customers using a Walmart gift card will receive a 10 cent per gallon discount; customers who use a Walmart MoneyCardor Walmart Credit Card will save 15 cents per gallon on their fuel purchase.

Gas will be discounted at more than 1,000 Murphy USA and Walmart gas stations located at Walmart stores in 21 participating states.

Phoenix -- Leslie’s Poolmart said Monday it will grand-open 15 Leslie’s Swimming Pool Supplies stores across 10 states on April 5, as part of the company’s plan to open 48 new stores this spring.

The new stores opening on April 5 include: Tucson, Ariz.; Pleasanton, Calif.; Rohnert Park, Calif.; Cockeysville, Md.; Gastonia, N.C.; Las Vegas; New Hyde Park, N.Y.; West Chester, Ohio; Spartanburg, S.C.; Harlingen, Texas; Lake Jackson, Texas; Sherman, Texas; Wylie, Texas; Manassas, Va.; and Virginia Beach.

MAITLAND, Fla. — Publix Super Markets is supporting the March of Dimees with a new fundraising campaign taking place April 6 through the 27.

The cutout campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 27 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love, creating an impressive in-store display.

Aurora, Col.  -- Walgreens has expanded its renewable energy initiative to Colorado. Clean-energy provider SolarCity announced it will implement solar systems at 22 Walgreens stores across 14 different cities in Colorado in the coming months, with the first installation completed in Aurora.

Worthington, Ohio -- Three high-profile big-box retailers received high marks for their mobile experiences, according to a survey by Prosper Insights & Analytics. In fact, among mobile users, 28.9% have used their mobile devices to shop at Walmart, 27.7% at Target, and 22% at Best Buy.

DEERFIELD, Ill. — Walgreens has selected OMD to be its new media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity related to traditional, multicultural, digital and mobile media planning and buying. The business will be led from OMD’s Chicago office.