Marketing Tactics

PHOENIX — Reality television star and Poison frontman Bret Michaels is bringing the eighties back to PetSmart with the Pets Rock collection, a line which has expanded to a throwback, neon-inspired line of apparel, toys and accessories for dogs.

NEW YORK — Target isn’t letting any grass grow under its feet when it comes to the suddenly hot category of home goods and home furnishings. The discounter has installed a giant, two-story dollhouse — some 21 ft. high and occupying some 1,500 sq. ft. of space — smack in the middle of Vanderbuilt Hall in New York City’s Grand Central Station. 

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

GRAND RAPIDS, Mich. — Meijer and its customers helped to raise more than $500,000 for food pantries throughout the Midwest. Customers donated $184,230 during the retailer’s Simply Give Double Match Days. Meijer double matched all donations made from April 12-13, bringing the total donation amount to $552,690. 

Madison, Ala., city officials didn't want just any development for its last available commercial tract, a 28-acre property along a major thoroughfare. They wanted to bring in retailers currently unavailable in the area.

They approached Target and Brentwood, Tenn.-based GBT Realty Corp., a developer known for its Target-anchored developments.

"Madison told us they wanted Target," explained George B. Tomlin, president and CEO of GBT Realty. "If you help us, they said, we'll participate financially in the development of the property."

Entertainment retail isn't what it used to be. Today, it really is entertaining.

Take Delray Marketplace in Delray Beach, Fla., a 258,000-sq.-ft. Main Street development filled with entertainment offerings, restaurants and retailers that give you something fun to do and something fun to buy.

"Our goal was to create an entertainment, dining and shopping experience," said Jason Samreny, VP leasing with Indianapolis-based Kite Realty Group Trust, the project's developer.

COLLEGEDALE, Tenn. — McKee Foods, the makers of Little Debbie Snacks, unveiled a new Little Debbie logo, the third version of the logo since the brand was introduced in 1960.

Consumers can expect to see the revamped logo on Little Debbie cartons throughout the coming months. Based on current sales, the redesigned logo will appear on more than 800 million Little Debbie cartons annually.

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)