Marketing Tactics

ST. LOUIS — For every Budweiser sold between now and July 4, the company will donate a portion of proceeds to the Folds of Honor Foundation to support military families.

Washington, D.C. -- U.S. consumer spending averaged $86 a day in April 2013, according to new figures from Gallup. This number is essentially flat compared to $89 in March and $83 in February.
    
According to Gallup analysis, the lack of change in consumer spending in recent months may reflect the recent increase in payroll tax, as well as the early Easter holiday. Consumer spending remains well above levels recorded during the economic recession of 2008-2011.

DALLAS — Kimberly-Clark will award college scholarships totaling $1.26 million to 63 children of K-C employees across 17 states and Canada as part of its Bright Futures program.

Bright Futures scholarship grants are worth up to $20,000, or $5,000 per school year, for full-time students attending accredited colleges and universities. Since its inception, the program has awarded more than $35 million in scholarships to more than 1,800 students.

Austin, Texas -- The bond is growing stronger between retailers' marketing and IT departments, and investments and activity in marketing-related IT projects are on the rise, according to a new study from EKN. More than 60% of the survey respondents indicated that the number of IT projects focused on marketing initiatives will increase in 2013 over last year.
    

LOS ANGELES — Consumers Union, the policy and advocacy arm of Consumer Reports, is taking aim at Trader Joe’s in a full page ad it took out in the Los Angeles Times.

The union is calling out Trader Joe's for selling meat and poultry from animals raised on antibiotics. The ad highlights how the overuse of antibiotics by the meat and poultry industries on healthy animals is promoting the spread of drug resistant superbugs that threaten public health. 

ST. LOUIS — Build-A-Bear Workshop reported increased net income and sales the first quarter of 2013 compared to the same quarter a year earlier, despite closing some stores. The retailer’s adjusted net income rose to $2.3 million, compared to an adjusted net loss of $500,000 in the first quarter of last year.

Consolidated net retail sales were $102.9 million with 24 fewer stores compared to $95.2 million in the first quarter of 2012, an increase of 8% excluding the impact of foreign exchange. Consolidated same-store sales increased 10.4%.

ATLANTA — Kroger announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

Camp Hill, Pa. -- Rite Aid reported a 4% drop in same store sales for the four weeks ending April 27, 2013 compared to the same period a year earlier. The drugstore chain blamed part of the drop on the negative impact of an early Easter this year on front-end sales.

Same store sales also declined 3% for the eight-week period ending April 27, 2013 compared to the same eight weeks in 2012.