Marketing Tactics

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

Another pure online retailer has made the leap to brick-and-mortar. The Monocle Order, an online member’s club for sunglasses and optical frames, has opened a flagship in Brooklyn’s uber hip Williamsburg neighborhood.

Columbus, Ohio -- Value City Furniture and American Signature Furniture are launching a social media contest to promote their new e-commerce sites. Customers can win prizes for sharing favorite items from the retailers’ websites and sharing them on the Facebook, Twitter, Google Plus, Instagram and/or Pinterest accounts. Customers can enter through any or all of these social networks through July 1. The retailers, owned by American Signature Inc., are giving away up to $10,000 in free furniture as part of the contest.

NEW YORK — Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.  

Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media, Advertising.com and IDG Communications.

New York -- Tiffany & Co. has announced plans to open a two-level store in Moscow’s GUM luxury department store, located in Red Square. At about 4,520 sq. ft., the new store is Tiffany’s first wholly owned retail business in Russia, and is expected to open in the first quarter of 2014.

“Establishing a presence at this preeminent department store is a milestone in our growth strategy as a leading global luxury brand and underscores the importance of the Russian market,” said Frederic Cumenal, executive VP Tiffany & Co.

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is positioning itself as a one-stop shop for school-based fan apparel, field gear and fundraising needs with new online order site and streamlined solution The Sport Chalet Team Site.

Chaminade College Prep, Esperanza High School, Tesoro High School, Triton Touch Down Club and Torrey Pines High School are among early Team Site adopters.

Los Angeles -- Sport Chalet is using technology to reach out to high school teams and their fans. A new portal on the sporting goods and apparel retailer’s e-commerce site is specifically designed to allow the creation of team-focused online retail hubs. Schools can create their own logo design to brand each individual hub and also offer customized goods and shipping options, including direct shipment to customer homes as well as pick-up at a local Sport Chalet store or at the school. The portal is built on the KitOrder specialty team e-commerce platform.

NEW YORK — Chairman, president and CEO of Macy’s Terry J. Lundgren will be one of three men honored at the 72nd annual Father of the Year awards luncheon to be held Tuesday, June 11, at the Grand Hyatt New York Hotel. 

Lundgren will be in the company of President Bill Clinton, founder of the William J. Clinton Foundation and the nation’s 42nd Commander-in-Chief, and Major Jackson Drumgoole II, who served four tours in Iraq.