Marketing Tactics

New York -- Nordstrom emerged as the top brand in an inaugural benchmark study ranking the digital performance of the world's top department stores by digital think tank L2. Among the 40 stores included in the study, Nordstrom was No. 1, followed Macy's, Saks, and the U.K.’s Marks & Spencer, all of which earned 'Genius' titles.

ATLANTA — Lowe’s has donated $1 million to the Boys & Girls Clubs of America so the organization can refurbish clubs across the country. Lowe's grants of up to $50,000 will fund repairs and renovations at 20 Boys & Girls Clubs, from northern Washington State to South Florida.

FRAMINGHAM, Mass. — Staples is taking a page from retailers like Macy’s and turning to social media as it gears up for the back-to-school shopping season as it encourages students to follow Staples on Facebook and Twitter with hashtag #StaplesHasIt.

NEW ALBANY — Abercrombie & Fitch Co. is taking its 2013 Stars on the Rise back-to-school campaign, featuring a group of up-and-coming actors, to the digital arena with a new mobile app that offers potential shoppers an interactive experience. 

Minneapolis  -- Target has announced the winner of the $75,000 grand prize in its Retail Accelerator contest: a mobile retail concept called “Divvy.” Jointly promoted by Target and Fast Company, the Retail Accelerator competition was designed to foster digital innovation in retail by challenging developers to build a new mobile experience for Target.

Dallas – Alliance Data Systems Corporation will provide private label credit card services for the US brands of Zale’s and acquire the existing card portfolio at a future date. In addition to providing private label credit card services for each Zale brand in the U.S., Alliance Data will provide turnkey credit marketing services to all Zale brands, including omni-channel and mobile services and technologies.

NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school. 

SAN FRANCISCO — Banana Republic has been named the formal attire supplier for Oracle Team USA as it defends its title at the 34th America's Cup in San Francisco Bay in Sept.