Marketing Tactics

Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes:

Evansville, Ind. -- Value-priced footwear retailer Shoe Carnival will grand-open 12 stores in 11 different cities in July, bringing its store count to 367 stores in 32 states and Puerto Rico.

“We are excited to be growing rapidly across the country,” said Todd Beurman, senior VP marketing. New stores will open in: Cedar Rapids, Iowa; Charlotte, N.C.; Chicago; Lansing, Mich.; St. Louis; Greenville, N.C.; Cincinnati; Atlanta; Phoenix; Louisville, Ky.; and Grand Rapids, Mich.
 

New York -- Buffalo Wild Wings has leased its first Midtown Manhattan location in Times Square, according to Winick Realty Group.

The 15,000-sq.-ft. flagship restaurant includes a 5,000-sq.-ft. ground floor with 22-ft. ceilings, a 2,000-sq.-ft. mezzanine, two lower levels and a 2,000-sq.-ft. roof deck for outdoor dining.

LOS ANGELES — PriceGrabber, a division of CPL Holdings, has appointed Jeff Goldstein as president. In his new role Goldstein will direct strategy and oversee the day-to-day operations of the business. 

Woonsocket, R.I. – CVS is offering holders of the Veterans Advantage VetRewards card $2 off every $10 purchase of CVS/pharmacy brand merchandise in stores. To take advantage of the offer, members are verified at VeteransAdvantage.com for access to a special downloadable coupon good every day at CVS/pharmacy. This coupon offer complements the existing 10% online-only discount for purchases made on CVS.com for Veterans Advantage members that was launched in 2012.

HOFFMAN ESTATES, Ill. — Sears was arguably synonymous with its “Big Book” catalog, but as the world became more technologically advanced and look books went digital, the retailer bade its catalog and catalog stores farewell and shifted to a new retail model of locally owned and operated dealer stores. 

Michael Francis left his role as Target’s chief marketing officer for presumably greener pastures at J.C. Penney. That gig proved short-lived, but Francis landed on his feet this past February as chief global brand officer at Dreamworks and he shared his thoughts on the studio, consumer products and retail in the June issue of License! Global. Click here.

SOLON, Ohio — Efficient Collaborative Retail Marketing announced that BV Investment Partners has become its majority shareholder, and Greg Farrar has been named ECRM's CEO as a result.