Marketing Tactics

The future of multichannel commerce at Walmart will be detailed next week in the mountains of Colorado where the retailer’s two top digital executives are scheduled to participate in a conference hosted by Fortune.

The exclusive — and sold out — three day event held at the Aspen Institute and will feature Neil Ashe, president and CEO of Walmart Global eCommerce and Karenann Terrell, EVP and chief information officer, discussing the topic of, “How does technology fuel the success of both on-and offline at the world’s largest retailer.”

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores is turning 70, and to mark the special anniversary the specialty fabric and craft retailer is launching a “Share Your Story” sweepstakes on its Facebook page. 

Customers share their favorite Jo-Ann memories and each week, from July 28 through August 19, two random entrants will be chosen to win $100 Jo-Ann gift cards for a total of six winners. No purchase is necessary to enter or win.

San Francisco – PBteen, a subsidiary of the Pottery Barn brand of Williams-Sonoma Inc., will open its first Annapolis, Md., store at the Westfield Annapolis shopping center on July 20. The store will include the PBteen Design Lab, which allows shoppers to digitally create room designs using drag-and-drop technology on a computer monitor.

Bensalem, Pa. -- Philly It Cheesesteaks and MGM Financial Strategies Inc. have signed leases at the 43,550-sq.-ft. Centre Plaza in Bensalem, Pa., according to Levin Management Corp.

Philly It Cheesesteaks opened a 1,700-sq.-ft. in the spring, while MGM Financial Strategies Inc. will follow with a 1,700-sq.-ft. opening this summer or fall.

The Global Market Development Center has appointed Jason Weber as its new member services manager and Joshua Manweiler as its new communications specialist as part of its strategy to enhance membership services. 

SAN DIEGO — Petco is showing customers that it takes the “Happier People” part of its motto seriously with its latest exclusive product offering from Kusin & Kusin Ltd.: Reviver Pets Freshening Swipes, the first-ever reusable, dry-application freshening swipe for use on pets and their humans.

HOFFMAN ESTATES, Ill. — Kmart is kicking it old school this back-to-school season with its latest viral ad campaign, which features “yo momma” jokes. The campaign follows closely on the heels of the retailer’s similarly irreverent "Ship My Pants" and "Big Gas Savings" campaigns.

Kansas City -- A new study of the millennial generation shows that many 25- to 34-year-old shoppers change their purchasing habits and behaviors after they start their families.