Marketing Tactics

Winston-Salem, N.C. -- Krispy Kreme Doughnuts said its board has approved the repurchase of up to $50 million of the company's common stock, effective immediately. 

PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.

Boca Raton, Fla. – Office Depot is launching a new online school supplies checklist that allows teachers to build, store and share checklists of required school supplies through an online platform. Teachers can use a starter list with recommended supplies by grade level or customize their own checklist to share with parents, allowing them to make purchases directly from the website or print the list for in-store shopping.

Houston -- Mens Wearhouse estranged founder George Zimmer is noticeably absent from the chain’s latest commercial, which launched in print and broadcast on July 8.

According to a Reuters report, the new ad focuses on the company's National Suit Drive, an annual charity event that donated suits to unemployed men who are looking to get back in the workforce. Zimmer and his signature phrase — "You're going to like the way you look. I guarantee it," — are nowhere to be found.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.  

Chicago – Parents want to buy food and beverages for their kids that are healthy and appeal to the entire family. Results of a new proprietary study from food processing company Cargill show that 89% of parents said they ask their kids to broaden their tastes, and 69% said they ask their kids to try more adult food.

Brooklyn, N.Y. -- West Elm is opening its first location in Missouri – at the St. Louis Galleria.

The 8,385-sq.-ft. store, slated to open in July, will incorporate works by local artists as part of its plan to support St. Louis talent.

“Our customers are as passionate about supporting artists in their local communities as we are at West Elm,” said Jim Brett, president of West Elm. “We are proud to be incorporating some of St. Louis’ most talented artists into the assortment for our new store.”