Marketing Tactics

Winston-Salem, N.C. — A new Krispy Kreme Doughnut Factory will open in Roswell, Ga., in early September, marking the start of an expansion effort across the metro area. The new shop will replace the existing Roswell shop and introduce the company’s updated design to the area.

Construction plans are currently underway for approved sites in Doraville, Smyrna and Stockbridge. Krispy Kreme is also working to secure sites in Decatur and Duluth.

Traverse City, Mich. -- Mobile-shopping application Ozmott has partnered with Harbor Freight Tools to provide an app that will offer discounts in all Harbor Freight locations nationwide through a free mobile platform.
     

President Bill Clinton and Chelsea Clinton visited Kanombe school in Kigali, Rwanda, to see the P&G Purifier of Water packets at work as part of Procter and Gamble’s Clinton Global Initiative Commitment to Action to provide clean drinking water to those who need it most. 

NEW YORK — Soupman Inc., the parent company of The Original SoupMan, is about to see "the soup that made 'Seinfeld' famous" hit shelves at nearly 500 Walmart stores. 

The brand's soups, which are already sold in more than 4,000 supermarkets nationwide, include the classic soups that made the company famous: lobster bisque, chicken noodle, lentil and tomato bisque. 

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

Berman most recently served as vp of marketing strategy and engagement at Kraft where she was responsible for marketing strategy and engagement, directing global brand strategy and customer engagement for all Kraft-owned brands and leading Kraft's marketing communications Center of Excellence.

Boston – Massachusetts Gov. Deval Patrick has signed a bill authorizing a sales tax holiday in Massachusetts for the upcoming weekend of Aug. 10. The bill gives consumers a one-time break on the state’s 6.25% sales tax on any ordinarily taxed retail items individually worth up to $2,500. The break does not extend to vehicles, motor boats, tobacco, meals and utilities.

Massachusetts did not offer a sales tax holiday in 2009 but otherwise has designated one weekend in August as a sales tax holiday every year since 2004.

Winnipeg, Manitoba — Silver Jeans Co. has announced the opening of a loft concept store at La Plaza Mall in McAllen, Texas, on Sept. 13.

“We put a lot of work into making sure the store environment represents our brand,” said Michael Silver, Silver Jeans’ CEO. The 1,536-sq.-ft. loft will feature digital technology with a mobile point-of-sale system. A 6-ft media wall will display the latest ad campaign and music videos.

New York — Korean fashion designer Boyoung Kim will open her first dedicated boutique on Columbus Avenue, said Faith Hope Consolo, chairman, and Joseph A. Aquino, executive VP of Douglas Elliman’s Retail Group.