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Marketing Tactics

  • Kohl’s supports women's health with new athletic collection

    MENOMONEE FALLS, Wis. — Kohl’s has unveiled a line of athletic apparel and accessories called Tek Gear, from the Kohl’s Cares cause merchandise program, and 100% of the net profit will go to support the fight against breast cancer.

  • eShave leases Upper East Side storefront

    New York — eShave, the Long Island City-based shaving products and services company, has leased its first Upper East Side storefront at 1025 Third Avenue between 60th and 61st Streets. The space is across the street from Bloomingdale’s.

    Winick Realty Group represented eShave in the transaction, while the landlord, Mall Properties, was represented in-house.
     

  • Russell Athletic and Pierre Garcon deliver uniforms to HS football teams

    Russell Athletic brand deployed its brand ambassador and Washington wide receiver Pierre Garcon to three Washington, D.C.-area high schools. Garcon delivered Russell Athletic uniforms to the school's respective football teams.

    The teams selected were from Thomas Jefferson (Alexandra, Va.), Theodore Roosevelt (Washington, D.C.) and Springbrook (Silver Spring, Md.).

  • Destination XL Group swings to loss in Q2, revises guidance

    Canton, Mass. -- Big and tall men’s apparel retailer Destination XL Group recorded a $1.6 million loss in the second quarter, compared with a profit of  $1.2 million in the year-ago period.  Sales dipped 3% to $97.6 million from $100.5 million, and same-store sales rose 6.9%.

  • Ace Brand tackles sporting goods market

    ST. PAUL, MINN. — Ace Brand from 3M Company has launched Ace Brand Sports Medicine Products, marking the brand’s expansion into the sporting goods category. 

    As part of the launch, Ace Brand has partnered with Little League Baseball and Softball, the world’s largest youth sports organization, to support youth athletes nationwide. 

  • Lennox Landmark®

    -ADVERTORIAL-

  • DVA - Headphones

    -ADVERTORIAL-

  • Wolverine Worldwide’s Merrell Brand has new president

    ROCKFORD, Mich. — Wolverine Worldwide has appointed Gene McCarthy as president of the Merrell brand. 

    "Gene McCarthy is a visionary leader with a passion for brands and consumers," said Blake W. Krueger, chairman, CEO, and president of Wolverine Worldwide. "Merrell has been and continues to be a leader in the outdoor space and a jewel within the Wolverine portfolio — I am thrilled to have Gene join the Merrell team as it continues its drive to be the first billion-dollar-brand in our Company's history."

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