Marketing Tactics

HACKETTSTOWN, N.J. — M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

On Monday, Sept. 2, M&M'S will invite fans to drive their own vehicle two full laps around the storied mile and a half track. Following their rides, fans can have their vehicles photographed at the track.

CINCINNATI — As part of its efforts to expand its global footprint, Procter & Gamble is partnering with Habitat for Humanity to fund the construction, repair and cleaning of homes in 12 countries around the world. 

This commitment represents Habitat’s highest level of global volunteer engagement in a single year, with nearly 3,000 employees volunteering on more than 30 projects occurring around the world in 2013.

By Dawn Palmer, Accenture

New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.

New York — eShave, the Long Island City-based shaving products and services company, has leased its first Upper East Side storefront at 1025 Third Avenue between 60th and 61st Streets. The space is across the street from Bloomingdale’s.

Winick Realty Group represented eShave in the transaction, while the landlord, Mall Properties, was represented in-house.
 

Canton, Mass. -- Big and tall men’s apparel retailer Destination XL Group recorded a $1.6 million loss in the second quarter, compared with a profit of  $1.2 million in the year-ago period.  Sales dipped 3% to $97.6 million from $100.5 million, and same-store sales rose 6.9%.

NEW YORK — The Tommy Hilfiger Group enlisted actor Josh Bowman and professional surfers Kalani Robb, C.J. Kanuha and Alek Parker to participate in Autism Society San Diego's annual summer surf camp.

In June, Josh Bowman and Kalani Robb, along with Gary Sheinbaum, CEO, Tommy Hilfiger North America and InStyle Magazine fashion director Cindy Weber-Cleary, co-hosted the opening event for the newest Tommy Hilfiger store opening in San Diego’s Fashion Valley Mall, benefitting the Autism Society San Diego.

By Kathy Gersch, VP at Kotter International [email protected]