Marketing Tactics

Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

Richfield, Minn. -- Sept. 16, is the final day of a four-day promotion Best Buy Co., Inc. is offering to customers who want credit toward purchase of an iPhone 5.

Best Buy will give a minimum $100 trade-in credit for an iPhone 5 to any customers who brings in a working smartphone. Best Buy says that will make the iPhone 5, currently available on several major carriers for $99.99, free. Customers will still have to pay any applicable sales tax and activation fees.

Canton, Mass. – Dunkin’ Brands plans to open 17 new franchise Dunkin’ Donuts stores in west and central Texas in the next several years.

Los Angeles – Menemsha Solutions, a provider of retail development services, completed the design-build for online retailer JustFab.

JustFab’s first brick-and-mortar flagship is a 3,000-sq.-ft. space at Glendale Galleria, in Glendale, Calif. Menemsha Solutions’ design team created a retail space cohesive with the brand’s online shopping experience. Custom lighting, video screens and niche displays were designed and applied to creatively showcase the product.

Sales at Target stores in Canada have been a little uneven since the company entered the market earlier this year, but at least the company can point to an unrivaled environmental accomplishment.

Talk about planning ahead. Target has announced a new collaboration with designer Peter Pilotto that won’t hit stores or the Internet until February 2014.