Marketing Tactics

Teaneck, N.J. – Physical stores remain critically important to omnichannel commerce. Results of the fourth annual Cognizant Customer Experience Study show that for consumable products, 75% of shoppers still prefer to make an in-store purchase.

Plano, Texas -- Legal wrangling about J.C. Penney Co. selling Martha Stewart-branded home goods is reportedly continuing. According to The Motley Fool, a hearing has been scheduled for Sept. 25 to review allegations in the New York Post that J.C. Penney plans to terminate its contract with Martha Stewart Living.

Chicago -- Retail sales are forecast to rise 2.4% during the holiday season of November and December while total retail traffic will decrease 1.4% as compared to the year-ago period, according to ShopperTrak, a leading provider of shopper analytics. The company also notes that retailers have less time to capture peak holiday spending: There are only 25 days lie between Black Friday (Nov. 29) and Christmas this year, compared to 31 days in 2012. And unlike last year, consumers have only four (not five) full weekends to shop.

New York -- Saks Fifth Avenue Off 5th plans to open a new store in Aventura, Fla., on Sept. 20.

The store will be located in Town Center Aventura developed in partnership with Turnberry Media and will be the third Saks Fifth Avenue Off 5th location in Miami. The 28,000-sq.-ft. layout includes an open floor plan, moveable fixtures and bright lighting.

Indianapolis -- Hhgregg will open a new store in the Cincinnati area on Sept. 19. The new store, located at 5045 Glencrossing Way in the Western Hills section of Cincinnati, will replace the previous location at 5111 Glencrossing Way.

Dewitt, Mich. -- Dentco, a leading exterior services management company, has appointed David Arthur to serve as its new national sales manager.

Arthur comes to Dentco with 12 years of sales experience, which includes direct sales, product knowledge, forecasting, and vendor relation proficiency. More recently, Arthur was an architectural sales manager for six years, in which he coordinated sales for commercial jobs, negotiated pricing, and managed marketing efforts.

Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

New York – The Deloitte Consumer Spending Index, which tracks consumer cash flow as an indicator of future consumer spending, slightly dipped in August.