Marketing Tactics

Mashnatucket, Conn. -- Foxwoods Resort Casino is reportedly building a 300,000-sq.-ft. retail center that will house outlet shops. According to the Associated Press, Foxwoods is partnering with Tanger Factory Outlet Centers Inc. to create a Tanger Outlets complex that will feature more than 80 retailers, including American Eagle Outfitters, Ann Taylor, Banana Republic, Calvin Klein and Nike.

Forever 21 has unveiled Bats & Cats, a limited edition collection of women’s and men’s apparel and accessories designed by Forever 21. The collection features 63 current pieces modeled by Atlanta de Cadenet Taylor, model, DJ and daughter of Duran Duran bassist John Taylor.

Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

Camp Hill, Pa. - Rite Aid Corporation has been named the first national retail partner of text4baby, a free text-messaging service for pregnant women and mothers of infants under age 1. Rite Aid will use circular ads, in-store displays and social media to educate pregnant women and new mothers about text4baby.

City Of Commerce, Calif. — 99 Cents Only has announced the opening of two new stores. The retailer will open an 18,960o-sq.-ft. store in McAllen, Texas, and an 11,685-sq.-ft. store in Laveen, Ariz. The grand opening of each store will feature the sale of Westinghouse Flat Screen TVs for only 99 cents each to the first nine customers in line to visit the store.

Both stores will feature a perishable food department, including produce, dairy and frozen foods.
 

Single Touch Systems, a technology based mobile media solutions provider, has announced that its mobile messaging volume, which is a key business metric that drives revenues, has been growing at an increasingly accelerated pace.

Single Touch generates a portion of its operating business revenues by sending SMS text messages including reminder messages to customers of some of the largest retailers in the U.S. and U.K. Each message sent generates incremental revenues for Single Touch.

First it was sustainability, then came hunger and the affordability of quality food, women’s economic empowerment and now support of U.S. manufacturing. Walmart contends it has a responsibility to lead in these areas and others, but whether it is truly doing so is the subject of some debate.

Lake Charles, La. – Club Tabby, a tween girls retail party store concept, has partnered with California-based franchise development group Franchise Beacon to open a location in Willow Grove, Pa.

Franchisee Nicole Collado said she plans to open two more Club Tabby stores in the next five years.

“I fell in love with the concept,” Collado said.

Club Tabby hosts parties, does makeovers, and offer retail products that focus on making girls feel pampered and special.