Marketing Tactics

By Chase Cornett, [email protected]

The holiday shopping season is just around the corner and soon consumers will be bombarded with buying guides, floods of emails, deep discounts and, of course, that Black Friday competitive spirit. With all the chaos brought on by the holidays, retailers are finding it harder and harder to stand out. The result — strategies that focus on discounts, deliver low profit margins and drive transactions instead of engaged brand experiences.

Bentonville, Ark. -- Walmart announced that Kathleen McLaughlin, 48, has been named president of the Walmart Foundation, effective Oct. 15.

In addition to leading corporate giving, she will have responsibility for the company's global sustainability, women's economic empowerment initiatives and healthier food initiatives.

McLaughlin, previously a senior partner at global consulting firm McKinsey & Company, is a dual American-Canadian citizen and was based in Toronto.

Brooklyn, N.Y. -- Home furnishings retailer West Elm today announced its 2013 Clinton Global Initiative (CGI) Commitment to Action with a purchasing plan of $35 million in handcrafted products through 2015, a 40% increase in spend during the next two years. West Elm, a member of the Williams-Sonoma, Inc. portfolio of brands, also pledged to make and source these products from businesses adhering to high social responsibility, health and safety standards, meeting local laws, best industry practices and the brand’s vendor code of conduct.

Washington, D.C. - The National Retail Federation (NRF) today announced the development of a new Chief Marketing Officer (CMO) Council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association (RAMA) will transition into the newly created council.

Sherwin-Williams is releasing ColorSnap Glass, a new consumer app for Google Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

Cleveland – Sherwin-Williams is releasing a new consumer app for Google Glass, called ColorSnap Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

Chicago – Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display expands the Monetate Acceleration Cloud.