Marketing Tactics

Almost seven-in-10 consumers surveyed expect to make more money, save more money and afford things they need in 2014, according to RetailMeNot’s 2014 Shoppers Trend Forecast. 

Aliso Viejo, Calif. — John Rockets has opened its first restaurant in Guarulhos, Brazil, a suburb of Sao Paulo. It is the brand’s 100th location outside of the United States.

Franchise partners Antonio Augusto Ribeiro de Souza and Nicolli Ciappina de Souza operate the restaurant at Shopping Internacional, a large retail center with 2.4 million visitors per month. The partners have committed to opening 29 additional restaurants in Brazil over the next 10 years.

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand's first global brand ambassador.
 
Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.

By Gerard Loosschilder and Juan Tello, Skim

Chris Saridakis, president of eBay Enterprise, a division of eBay, has resigned for personal reasons, according to the company.

An external search will be conducted for a successor, the company said. Until the search is completed, Tobias Hartmann, VP, omnichannel operations and international, will serve as the company’s interim head.

Saridakis had served as president of eBay Enterprise since June 2011, following the company’s acquisition of GSI Commerce (renamed eBay Enterprise in 2013), where he was part of that company’s management team.

Babies"R"Us has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents.

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.