Marketing Tactics

Northbrook, Ill. — Pine Tree Commercial Realty LLC has appointed Graham Grochocinski to serve as the firm’s director of omni-channel marketing and social media.

Grochocinski will handle Pine Tree’s omni-channel retail coordination as well as the firm’s social and digital communications.

Grochocinski comes to Pine Tree from USAgain, an award-winning recycling company, where he managed the integrated marketing efforts for lead generation and branding.

L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

New York – Barnes & Noble reported decreases in revenue for both its retail and Nook segments during the nine-week 2013 holiday season as compared to the same period in the prior year. The retail segment, which consists of the Barnes & Noble bookstores and BN.com, had revenues of $1.1 billion, decreasing 6.6% from the prior year.

Pier 1 president and CEO Alex W. Smith expressed extreme disappointment over the company’s December sales results, which came in well below expectations despite having kicked off the holiday selling season with a record post-Thanksgiving weekend.

Minneapolis – Supervalu reported net earnings of $31 million during the third quarter of fiscal 2014, almost double the net earnings of $16 million reported in the same quarter of the prior fiscal year. This dramatic increase came even as net sales slipped 1% to $4.1 billion from $4.5 billion.

In partnership with PlaceWise Media, CBL & Associates Properties has launched websites with technology that connects retailers and customers at 27 of its malls.

The technology collects deals offered by retailers and puts them in front of shoppers via smartphones and tablets. It provides every retailer and restaurant in a mall with an online presence that enables each to engage local customers.

Philadelphia -- Net sales for the first quarter of fiscal 2014 at Destination Maternity Corporation decreased 0.3% to $134.8 million from $135.3 million reported for the first quarter of fiscal 2013. Same-store sales slightly increased 0.7%.

Supervalu reported net earnings of $31 million during the third quarter of fiscal 2014, almost double the net earnings of $16 million reported in the same quarter of the prior fiscal year. This dramatic increase came even as net sales slipped 1% to $4.1 billion from $4.5 billion.