Marketing Tactics

Los Angeles – American Apparel has opened a newly remodeled and expanded store in Berlin, Germany. Located in Mitte, the central borough of Berlin, the store was originally opened in February 2007 as American Apparel's third location in the city.

DALLAS — Incontinence can hamper the lives of even the most on-the-go, social consumers. Kimberly-Clark's Depend brand has a discreet solution that will help administer a fresh boost of confidence on a daily basis: the brand's new Fit-Flex protection will allow men and women to be as active as they want to be without fear of embarrassment. 

Woonsocket, R.I. – CVS/pharmacy has kicked off its annual Project Health wellness campaign. Project Health will deliver more than $15 million worth of free health services to multicultural communities across the U.S. in 2014.

The Container Store has kicked off a new purpose-driven marketing campaign focused on its values-based approach to business and conscious capitalism with full-page national newspaper ads as well as videos on the company’s new YouTube Channel.

Washington, D.C. - Slipstream, a new coffee and cocktail business with its flagship location set to open along 14th Street in Logan Circle in Washington, D.C., will open in spring 2014. Slipstream will focus on service,e as well as the journey of coffee from source to sip and will complement the coffee with crafted cocktails in the evening.

Campbell Soup Company is marking the 80th birthday of its iconic Campbell’s Condensed Chicken Noodle soup.

Originally launched as Campbell’s Condensed “Noodle with Chicken” soup, it was the first soup of its kind and is still going strong after nearly a century. According to the company, Americans purchased more than 200 million cans of Campbell’s Chicken Noodle soup in 2013.

San Francisco -- With an average global click-through rate of 2.33% and an average global conversion rate of 4.07%, retailers achieved a six-to-one return on ad spend (ROAS) for paid search during the 2013 holiday season. According to a new report from digital marketing technology provider Kenshoo, during the 2013 holiday season, mobile devices accounted for one of every three paid search clicks, up nearly 28% year-over-year (YoY).

Best Buy’s defense of its market share proved costly during the holidays as greater-than-expected price cuts caused same-store sales to decline 0.9%, resulting in significant margin erosion and a vow to accelerate cost-cutting efforts in 2014.

Total sales for the nine-week period ended Jan. 4 declined slightly to $11.5 billion, with the domestic segment accounting for $9.75 billion of those sales. While domestic same store sales fell 0.9%, the company can take some comfort in the fact that its online comps increased 23.5%.